Job description
About Pantheon
Pantheon WebOps Platform powers the open web, running more than 300,000 sites in the cloud for customers including Google, Princeton, Salesloft and Doctors Without Borders. Every day, thousands of developers and marketers create, iterate, and scale WordPress and Drupal sites to reach billions of people globally. Pantheon’s multitenant, container-based platform enables organizations to manage all of their websites from a single dashboard. Organizations including Clorox and the United Nations drive results through accelerated development and real-time publishing using Pantheon’s collaborative workflows
The Role
We are seeking a results-driven Sr. Marketing Specialist to join our marketing team and accelerate our growth in the Commercial segment within the West Region of North America. Reporting to the Sr. Director of Marketing, North America, this is a hands-on role where you’ll own the execution of integrated marketing campaigns, programs & events that drive net new customer pipeline and bookings. The ideal candidate will have a passion for B2B marketing, strong project management skills, and the ability to collaborate effectively with marketing, sales teams, and partners to achieve revenue goals.
What You Need to Succeed
Primary Responsibilities:
Drive net new customer pipeline and bookings through strategic campaign execution and program management
Execute and manage planned programs and initiatives, including:
- Plan, promote, and execute webinars from concept through post-event follow-up
- Coordinate and manage in-person events, including conferences, trade shows, Pantheon-hosted events and other field marketing initiatives
- Collaborate with digital team members or agencies to execute digital campaigns across multiple channels
- Influence content strategy for the Commercial segment, and take a multi-channel approach to promotion of new content assets
- Create some content assets, such as webinar decks, verticalized versions of content assets, etc.
- Manage one-time and ongoing email campaigns
- Implement account-based marketing (ABM) strategies for targeted accounts
Work with media groups and associations to market to their member groups
Work closely with Account Executives (AEs), and channel partners on in-territory initiatives to maximize impact and drive pipeline
Report on program and campaign performance, providing detailed analysis of overall funnel metrics
Make data-driven recommendations on go-to-market (GTM) strategies for the commercial segment on campaign insights and market trends
Manage program-level budgets and ensure optimal allocation of resources across programs
Coordinate with cross-functional teams including product marketing, content, and sales enablement to ensure aligned messaging and execution
Serve as company representative at events, conducting product demonstrations, engaging prospects, and capturing qualified leads for sales follow-up
Manage program/project level budgets
Travel Requirements:
- Medium travel commitment (25% of time) to support regional events, conferences, and in-person programs
- Must be able to travel within the West region (USA and Canada)
What You Bring to the Table
Required Qualifications:
- 3+ years of B2B marketing experience with a focus on demand generation, field marketing, or campaign management
- Proven track record of executing integrated marketing programs and campaigns that drive measurable pipeline and revenue results
- Experience managing webinars, virtual events, and in-person events from planning through execution
- Strong project management skills with ability to juggle multiple projects and deadlines simultaneously
- Experience with marketing technology, reporting systems, and CRM systems (preferably Salesforce)
- Excellent written and verbal communication skills with ability to create compelling marketing content
- Data-driven mindset with experience analyzing program performance and presenting insights to stakeholders
- Self-motivated with strong attention to detail and ability to work independently in a fast-paced environment
- Bachelor’s degree in Marketing, Business, Communications, or equivalent working experience
Bonus Points For:
- Familiarity with WordPress, Drupal, or web development platforms
- Account-based marketing (ABM) program experience
- Experience working with channel partners or in partner marketing
- Experience with digital and owned marketing channels
