Job Description
Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We’re hiring a Digital Marketing Specialist to run and optimize campaigns across paid, social, and organic channels.
This is a hands-on execution role — not strategy-only.
You will:
- Manage and scale paid campaigns
- Drive engagement across social platforms
- Improve SEO and organic visibility
If you’re someone who lives in dashboards, tests constantly, and improves performance over time — this role is built for you.
What You’ll Own
1. Google Ads & Paid Search (Primary Focus)
Manage campaigns in Google Ads:
- Search
- Display
- Remarketing
Conduct keyword research and structure campaigns
Write high-converting ad copy
Optimize:
- CPC
- CTR
- Conversions
- ROAS
Manage budgets and bidding strategies
Identify and execute performance improvements
2. Social Media Engagement & Execution
Manage daily engagement on:
Respond to comments and messages
Support:
- Content scheduling
- Caption writing
- Post optimization
Track engagement metrics and growth
3. SEO & Organic Growth
Conduct keyword research using:
- SEMrush
Optimize:
- Metadata
- Content
- Internal linking
Support technical SEO improvements
Track:
- Rankings
- Organic traffic
Identify content gaps and opportunities
4. Reporting & Performance Tracking
Track performance across:
- Paid
- Social
- Organic
Analyze data using:
- Google Analytics 4
Prepare reports with:
- Insights
- Recommendations
Maintain clean documentation of campaign updates
What Makes You a Strong Fit
You are execution-focused (you actually run campaigns)
You make decisions based on data, not guesswork
You’re comfortable managing multiple campaigns
You continuously test and optimize
You balance:
- Performance (numbers)
- Creativity (copy/content)
Requirements (Must-Have)
3+ years hands-on experience with:
- Google Ads
3+ years managing social media platforms
Proven SEO experience using:
- SEMrush or similar
Strong understanding of:
- CPC
- CTR
- Conversions
- ROAS
Experience with:
- Google Analytics 4
Strong written communication skills
Ability to work independently in a remote environment
Nice to Have
Experience managing multiple client accounts
Exposure to:
- E-commerce
- SaaS
- B2B marketing
Experience with:
- A/B testing frameworks
- Conversion optimization
Familiarity with content marketing workflows
What a Typical Day Looks Like
- Review campaign performance and metrics
- Optimize Google Ads campaigns
- Respond to social media engagement
- Update SEO content and keyword strategy
- Analyze data and identify improvements
- Prepare reports and recommendations
In short:
You continuously improve traffic, engagement, and conversions across channels.
Key Metrics (KPIs)
- Improved Google Ads performance (CPC, CTR, ROAS)
- Growth in social engagement
- Increase in organic traffic and rankings
- Accuracy and clarity of reporting
- Consistent campaign optimization
Why This Role Stands Out
True multi-channel ownership (paid + social + SEO)
Execution-focused (no fluff, real impact)
Opportunity to work across growth channels
Clear performance-driven environment
Growth into:
- Performance Marketing Manager
- Growth Lead
Interview Process
- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding
Apply Now
If you’re someone who enjoys running campaigns, improving performance, and working across multiple marketing channels, this is a strong opportunity to step into a high-impact digital marketing role.
