Inbound Marketing Manager

Job Description

Inbound Marketing Manager (B2B Demand Generation & LinkedIn Growth) – Remote | U.S. Hours

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring an Inbound Marketing Manager to build and scale a content-driven B2B lead generation engine.

This role is not focused on cold outreach or outbound sales.

Instead, you will be responsible for:

• Creating high-performing LinkedIn content
• Driving inbound engagement
• Turning conversations into qualified pipeline
• Building scalable inbound demand systems

You’ll work closely with the founder, who handles closing and sales calls, while you focus on generating:

• Attention
• Conversations
• Qualified inbound opportunities

If you understand that:

👉 Great inbound marketing is not just posting content — it’s turning content into pipeline.

This role is a strong fit.

What You’ll Own

Content-Driven Lead Generation (Primary Focus)

• Create and manage high-performing:

  • LinkedIn posts
  • Carousels
  • Hooks
  • Thought-leadership content

• Identify content angles that attract:

  • High-intent B2B prospects
  • Decision-makers
  • Founder-level audiences

• Continuously test and optimize content based on:

  • Engagement
  • Conversations
  • Pipeline contribution

Content → Conversation → Pipeline

• Turn content engagement into meaningful conversations:

  • Likes
  • Comments
  • Profile visits
  • Inbound DMs

• Initiate natural, relationship-driven conversations

• Avoid overly sales-focused outreach

• Qualify prospects and move them into the pipeline

Audience Engagement & Lead Nurturing

• Engage consistently with:

  • Prospects
  • Founders
  • Decision-makers

• Build relationships through:

  • Thoughtful follow-ups
  • Value-driven interactions
  • Consistent engagement

• Nurture leads using:

  • Content
  • Messaging
  • Simple inbound systems

Funnel & Conversion Optimization

• Build simple inbound funnels:

  • Content → Engagement → Conversation → Call

• Develop:

  • Lead magnets
  • Content offers
  • Nurture flows

• Improve conversion rates across each stage of the funnel

• Identify bottlenecks and optimize performance

Messaging & Market Insights

• Collaborate closely with the founder on:

  • Messaging
  • Audience positioning
  • Conversion quality

• Share insights on:

  • Prospect behavior
  • Content performance
  • Objections and buying signals

• Optionally support early-stage sales conversations when needed

What Success Looks Like

• Consistent inbound conversations from LinkedIn content
• Growth in qualified B2B pipeline
• High-performing content tied to business outcomes
• Strong engagement with the right audience
• Predictable inbound lead generation systems

What Makes You a Strong Fit

• You know how to turn content into pipeline — not just impressions

• You’ve personally generated inbound leads through content

• You think in:

  • Funnels
  • Systems
  • Conversion flow

• You are both:

  • Creative (content & hooks)
  • Analytical (performance & optimization)

• You take ownership of:

  • Leads
  • Conversations
  • Pipeline outcomes

Required Experience & Skills

Experience

• 2+ years of experience in:

  • Inbound Marketing
  • Content-Led Growth
  • Organic B2B Lead Generation
  • LinkedIn Growth

Core Skills

• Strong experience creating:

  • LinkedIn content
  • Personal brand content
  • Thought-leadership posts

• Proven ability to:

  • Generate inbound leads
  • Drive conversations from content
  • Build pipeline organically

• Excellent:

  • Copywriting
  • Messaging
  • Audience engagement skills

• Strong understanding of:

  • B2B sales cycles
  • Funnel psychology
  • Organic growth systems

Nice to Have

• Experience building:

  • Lead magnets
  • Nurture flows
  • Founder-led content strategies

• Familiarity with:

  • LinkedIn analytics
  • CRM systems
  • Content scheduling tools

• Experience in:

  • SaaS
  • Agencies
  • Service businesses
  • Founder-led brands

What a Typical Day Looks Like

• Write and publish LinkedIn content
• Engage with prospects and audience conversations
• Turn inbound engagement into qualified discussions
• Follow up with leads and nurture relationships
• Analyze content performance and optimize messaging
• Build and improve inbound funnel systems
• Collaborate with the founder on pipeline quality and positioning

In short:

You build inbound demand by turning high-quality content and audience engagement into qualified B2B pipeline.

Key Metrics (KPIs)

• Qualified inbound conversations generated

• Pipeline contribution from organic channels

• Content engagement quality (not vanity metrics)

• Conversion rate:

  • Content → Conversation
  • Conversation → Call

• Growth of relevant audience and inbound interest

Why This Role Stands Out

• Direct ownership of inbound pipeline generation

• Strong impact on company growth and demand generation

• Founder collaboration with high visibility

• Opportunity to build scalable inbound systems from the ground up

• Growth path into:

  • Growth Marketing Lead
  • Head of Inbound
  • Demand Generation Lead

Interview Process

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding

Apply Now

If you:

• Know how to generate pipeline through content
• Understand LinkedIn beyond vanity engagement
• Can turn conversations into opportunities
• Thrive in fast-moving, execution-focused environments

This role is a strong opportunity to own inbound growth and build a measurable B2B demand engine through content, messaging, and relationship-driven marketing.