Inbound Marketing Manager

Job Description

💼 Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Full-Time Remote | U.S. Business Hours

🚀 About the Role

We’re hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2B lead generation engine.

This is not a cold outreach role.

Your focus will be:

• creating high-performing LinkedIn content,
• driving meaningful audience engagement,
• turning conversations into qualified pipeline,
• and building repeatable inbound growth systems.

You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building.

This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement.

🔥 What You’ll Own

Content-Driven Lead Generation (Primary Focus)

• Create and manage high-performing:

  • LinkedIn posts,
  • carousels,
  • hooks,
  • and content campaigns

• Develop content angles that attract:

  • founders,
  • decision-makers,
  • and high-intent B2B buyers

• Continuously test and optimize content based on:

  • reach,
  • engagement,
  • conversations,
  • and pipeline impact

• Build content strategies designed to generate inbound demand

Content → Conversation → Pipeline

• Turn:

  • likes,
  • comments,
  • profile views,
  • and inbound engagement

  into meaningful conversations

• Initiate natural, value-driven DMs based on user intent

• Qualify prospects and move them into the sales pipeline

• Build repeatable inbound workflows that generate qualified opportunities

Audience Engagement & Lead Nurturing

• Engage consistently with prospects through:

  • comments,
  • DMs,
  • and ongoing conversations

• Build long-term relationships with leads and decision-makers

• Nurture inbound prospects through:

  • thoughtful follow-ups,
  • educational content,
  • and strategic messaging

• Maintain a non-salesy, trust-driven communication style

Funnel & Conversion Optimization

• Build simple inbound funnels:

  • Content → Engagement → Conversation → Call

• Develop:

  • lead magnets,
  • nurture flows,
  • and conversion paths

• Optimize conversion rates across each funnel stage

• Improve content performance using data-driven insights

Sales & Founder Collaboration

• Work closely with the founder to improve lead quality and conversion

• Share insights regarding:

  • audience behavior,
  • objections,
  • messaging,
  • and content performance

• Optionally support early-stage sales conversations where needed

✅ Required Experience & Skills

• 2+ years of experience in:

  • inbound marketing,
  • content-led lead generation,
  • or organic B2B growth

• Strong experience growing and managing LinkedIn content

• Proven ability to generate:

  • inbound leads,
  • booked calls,
  • or pipeline through content

• Excellent copywriting and messaging skills

• Strong understanding of B2B sales cycles and buyer psychology

• Ability to connect content performance directly to business outcomes

🧠 What Makes You a Great Fit

• You know how to turn content into pipeline — not just engagement

• You understand inbound marketing systems and buyer journeys

• You think in:

  • funnels,
  • conversion paths,
  • and lead quality

• You are both:

  • creative with content,
  • and analytical with performance

• You take ownership of:

  • leads,
  • conversations,
  • and pipeline growth

• You understand how to build trust-based relationships through content

⭐ Ideal Experience

• Personal brand growth experience on LinkedIn

• Experience generating inbound pipeline for:

  • B2B agencies,
  • SaaS,
  • consulting,
  • or service businesses

• Familiarity with:

  • LinkedIn analytics,
  • CRM systems,
  • and content performance tracking

• Experience using AI tools like ChatGPT or Claude for:

  • ideation,
  • research,
  • and content optimization

📅 What a Typical Day Looks Like

Your day may include:

• Writing and scheduling LinkedIn content
• Reviewing engagement and content performance metrics
• Responding to comments and engaging with prospects
• Starting conversations through thoughtful DMs
• Qualifying inbound opportunities and routing leads
• Building or refining inbound funnels
• Collaborating with the founder on messaging and pipeline quality
• Testing new hooks, content angles, and lead-generation ideas

In short:

You build inbound demand by turning content, engagement, and conversations into qualified B2B pipeline.

📊 Key Metrics for Success (KPIs)

• Qualified inbound leads generated
• Conversations started from content engagement
• Pipeline contribution and booked calls
• LinkedIn content performance and engagement quality
• Funnel conversion rates
• Audience growth and relationship quality

🌟 Why This Role Stands Out

• Direct ownership over inbound pipeline generation
• High-impact role tied directly to business growth
• Work closely with the founder on strategy and execution
• Creative freedom with measurable performance ownership
• Opportunity to build scalable inbound systems from the ground up
• Remote flexibility with strong long-term growth potential

🧪 Interview Process

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding

👉 Apply Now

If you:

• know how to generate pipeline through content,
• understand LinkedIn-driven B2B growth,
• and enjoy turning engagement into real business opportunities,

we’d love to hear from you.