Job Description
Job Title: LinkedIn Ads Specialist
Position Type: Full-Time – Remote
Working Hours: EST Time Zone
About the Role
Pavago is hiring for one of its clients and is seeking a highly skilled LinkedIn Ads Specialist to join the marketing team. This role is ideal for a data-driven digital marketer who understands B2B buyer journeys, funnel development, and performance optimization. You will be responsible for managing LinkedIn ad campaigns end-to-end, strengthening funnels, and driving measurable growth.
Responsibilities
LinkedIn Ads Management
- Plan, execute, and optimize LinkedIn advertising campaigns to maximize engagement and conversions.
- Conduct audience research and segmentation to ensure accurate and effective targeting.
- Manage campaign budgets, pacing, and bid strategies.
Funnel Development & Strategy
- Build high-performing sales funnels designed for B2B buyer journeys.
- Collaborate with sales teams to align ad strategy with lead conversion processes.
- Strengthen lead generation flows and improve ROI.
Performance Analysis & Optimization
- Track KPIs, build reports, and use insights to optimize campaign performance.
- Conduct A/B testing on creatives, copy, audiences, and landing pages.
- Refine targeting and messaging based on data.
Cross-Functional Collaboration
- Work with designers, content creators, and sales teams to develop effective ad creatives.
- Guide creative direction based on performance data.
Industry & Platform Expertise
- Stay up to date on LinkedIn Ads platform updates, digital marketing trends, and best practices.
- Recommend new ideas and strategies to remain competitive.
What Makes You a Perfect Fit
- Strategic thinker with the ability to design impactful LinkedIn advertising strategies.
- Strong background in lead generation and funnel optimization.
- Data-driven mindset with experience in testing and analytics.
- Creative and persuasive approach to crafting ad copy and messaging.
- Proactive and adaptable to evolving trends and platform changes.
Required Experience & Skills
- 3+ years managing LinkedIn Ads campaigns (preferably B2B)
- Strong understanding of marketing principles, funnels, and buyer journey mapping
- Analytical skills with proven experience improving campaign performance
- Proficiency with LinkedIn Campaign Manager, Google Analytics, and CRM tools
- Strong communication and collaboration skills
- Bachelor’s degree in Marketing, Business, Communications, or related field (preferred)
Ideal Experience & Skills
- Experience with account-based marketing (ABM)
- Background in SaaS or B2B service companies
- Ability to handle multiple campaigns simultaneously
- Experience scaling paid acquisition strategies
What Does a Typical Day Look Like?
You will manage and optimize LinkedIn ad campaigns, analyze performance data, conduct A/B tests, refine targeting, and collaborate with content, sales, and design teams. You will monitor funnel performance, improve conversions, and implement strategic improvements.
Key Metrics for Success (KPIs)
- Cost per Lead (CPL)
- Conversion Rate
- Lead Quality / SQLs
- ROI and cost efficiency
- Funnel performance metrics
- Ad engagement and relevance scores
Interview Process
- Initial Phone Call – Brief discussion to assess experience and alignment.
- Video Interview – Detailed exploration of your LinkedIn Ads strategies and achievements.
- Final Interview – Meeting with the client to confirm alignment with the role.
- Background Check – Verification of professional experience.
