Job Description
Go-to-Market (GTM) Lead – Remote | SaaS Product Launch & Growth Strategy
Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
About the Role
At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming SaaS products.
This is a high-ownership startup role designed for someone who thrives in early-stage environments and knows how to take products from zero to launch.
You will be the first GTM hire, responsible for:
- Product launch execution
- Beta user acquisition
- Positioning and messaging
- Demand generation
- Launch campaigns
- Growth experimentation
- Building repeatable GTM systems
This is not a “manage agencies and delegate work” position.
You’ll be expected to:
- Write copy
- Build campaigns
- Run outreach
- Launch products
- Iterate quickly based on feedback and results
You’ll lead the launch of Product A first, then apply learnings and systems to successfully launch Product B.
If you thrive in ambiguity, move quickly, and enjoy building from scratch — this role is built for you.
What You’ll Own
GTM Strategy & Product Launch Execution
Own the complete go-to-market strategy for:
- Product A
- Product B
Build launch plans from the ground up:
- Positioning
- Messaging
- Acquisition strategy
- Launch sequencing
- User onboarding
Personally execute launch initiatives instead of delegating execution
Continuously refine launch strategy based on user feedback and performance data
Apply learnings from Product A to improve the launch of Product B
Beta User Acquisition & Early Growth
Identify and recruit beta users for early product validation
Execute outbound outreach through:
- Communities
- Founder networks
- Partnerships
Build relationships with early adopters and gather actionable feedback
Create systems for onboarding, engagement, and retention during beta stages
Positioning, Messaging & Narrative Development
Develop compelling positioning that clearly communicates product value
Craft messaging tailored to:
- ICPs
- Buyer pain points
- Use cases
- Market segments
Create clear, conversion-focused narratives that drive engagement and adoption
Continuously test and refine messaging based on market feedback
Launch Campaigns & Marketing Assets
Create and manage:
- Landing pages
- Email sequences
- Product launch campaigns
- Waitlists
- Onboarding flows
- Product announcements
Write high-converting:
- Copy
- CTAs
- Email campaigns
- User onboarding sequences
Coordinate launch execution across stakeholders and partners
Playbook Development & Process Building
Document:
- Launch strategies
- Campaign learnings
- Messaging tests
- Acquisition channels
- Conversion insights
Build repeatable GTM systems and playbooks for future launches
Improve launch speed, efficiency, and scalability over time
What Success Looks Like
- Successful launch execution for both SaaS products
- Strong beta user acquisition and onboarding
- Clear product positioning and messaging alignment
- Repeatable GTM systems and processes established
- Fast iteration cycles based on market feedback
- Efficient launch-to-growth transition
What Makes You a Strong Fit
Thrive in fast-paced startup environments
Comfortable operating with ambiguity and limited structure
Strong mix of:
- Strategic thinking
- Hands-on execution
Exceptional communicator and storyteller
Bias toward action and rapid iteration
Naturally proactive and ownership-driven
Requirements (Must-Have)
Experience
Proven experience as an early GTM hire (employee #1–5 preferred)
Experience launching at least one B2B SaaS product end-to-end
4–8 years of experience across:
- Product Marketing
- Demand Generation
- Growth Marketing
- GTM Strategy
- Product Launches
Core Skills
Strong hands-on execution ability across:
- Campaigns
- Copywriting
- Outreach
- Launch strategy
Experience building:
- Launch systems
- Playbooks
- Repeatable workflows
Ability to multitask across multiple growth initiatives simultaneously
Excellent written and verbal communication skills
Nice to Have
Experience in venture-backed or high-growth startups
Familiarity with PLG (Product-Led Growth) environments
Experience working directly with founders or executive teams
Exposure to:
- SaaS growth loops
- User onboarding
- Lifecycle marketing
- Community-led growth
Experience with tools like:
- HubSpot
- Apollo
- Webflow
- Notion
- GA4
- Mixpanel
What a Typical Day Looks Like
- Build and refine launch plans
- Conduct outreach to beta users and partners
- Write launch copy, onboarding emails, and landing page messaging
- Analyze user feedback and campaign performance
- Coordinate launch activities and timelines
- Test positioning, acquisition channels, and onboarding flows
- Document learnings and optimize future launch systems
Execution. Feedback. Iteration. Launch.
Key Metrics (KPIs)
- Beta user acquisition and activation
- Product launch execution timelines
- User engagement and onboarding conversion rates
- Landing page and campaign conversion performance
- Speed of iteration and learning implementation
- Growth efficiency across launch channels
Why This Role Stands Out
True ownership over GTM strategy and execution
Opportunity to launch multiple SaaS products from the ground up
Direct collaboration with startup leadership
High-impact role with visibility across product and growth
Opportunity to shape long-term GTM systems and growth infrastructure
Strong growth path into:
- Head of Growth
- VP of Marketing
- GTM Director
- Startup Growth Leadership
Interview Process
- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Client Interview with Marketing Leadership
- Offer & Background Verification
Apply Now
If you:
- Love building products from zero to launch
- Thrive in startup environments
- Enjoy combining strategy with hands-on execution
- Move quickly and iterate based on feedback
This is a strong opportunity to lead and shape GTM execution for emerging SaaS products.
