Purple | B Corp™

Founded in 2012, we are a B Corp™ that provides identity-based WiFi and indoor location services. We help make everyday places “smart spaces” to improve visitor experiences. Our hardware-agnostic platform serves over 80,000 venues worldwide.

Our services include:

• Guest WiFi: We provide secure, encrypted connections using certificate authentication and OpenRoaming/Passpoint. Guests authenticate once with their email for automatic access, removing the need for captive portals and shared passwords.
• Staff WiFi: We offer passwordless, zero-trust authentication through work Identity Providers (IdP) like Entra ID, Google, or Okta. This supports automatic provisioning and instant revocation, with cross-device profile syncing.
• Multi-Tenant solutions: We deliver isolated network segments for tenants, with staff authenticating via SSO and residents via email. We support iPSK for older devices and integrate with IdPs.

We also offer customer engagement tools, WiFi marketing tools, heatmapping, footfall mapping, location-based services, content filtering, advanced analytics, wayfinding, and indoor navigation.

Our platform integrates with identity providers like Entra ID, Google Workspace, and Okta, and works with network vendors such as Meraki, Aruba, Ruckus, Mist, and UniFi, so you don’t need to change your existing hardware. Users connect securely via our app after a single SSO login.

Our mission is to help transform everyday places into smart spaces. We want to improve the experience for people exploring their surroundings, making spaces thrive by enhancing visitor experiences, optimizing staff efficiency, and driving additional revenue.

Our values guide how we work. We believe in making things happen—being committed, resilient, and problem-solving. We’re in it together, focusing on teamwork and supporting each other for the common good. We maintain a playful and positive attitude, staying resilient and optimistic. We aim for no drama, acting pragmatically, adapting, and asking for help when needed. We emphasize knowing our stuff and continuous learning, driven by curiosity. We practice no bullsh*t, no politics, meaning we are honest, trustworthy, accountable, and give direct feedback. Finally, we always aim to raise the bar, with a “go-big” mentality driven by innovation and continuous improvement.

Purple is a B Corp™ with 51-200 employees and operates as a remote-first business with flexible working. The company cultivates a positive, collaborative environment focused on achieving results, described as having “no BS and no politics.” Innovation and teamwork are encouraged through regular face-to-face gatherings, including an annual Global Kick Off. Employees engage in quarterly themes with rewards and receive support for continuous learning and development. Purple is committed to a diverse and inclusive workplace that values unique perspectives and experiences. The company welcomes applications from all backgrounds and is open to discussing flexible working arrangements.

We offer a range of employee benefits and perks:

• Competitive salary with performance bonuses, including a 5% company bonus (higher for sales roles).
• Hybrid and remote working options.
• We emphasize learning and development, including leadership development.
• 25 days annual leave plus bank holidays, which increases annually, with the option to buy more.
• 4 volunteering days per year.
• Life insurance (2x salary) and an Employee Assistance Programme.
• Company pension with a 4% employer contribution (401k/Pension).
• Private Healthcare and a Long Term Incentive Plan (LTIP) after 12 months’ service (US employees receive healthcare, dental, and vision from day one).
• Flexible working arrangements and a company culture that promotes well-being.
• An annual Global Kick Off event for our global team.