Job Description
Description
Join us at Raketech, the powerhouse in iGaming affiliate and performance marketing! 🚀 We’re searching for a passionate, quick-thinking Head of Industry Media to drive our vision forward. With our finger on the pulse of the industry, we’re propelling growth and innovation.
The Role:
We are looking for a Head of Industry Media to own and grow Raketech’s industry media platforms across multiple markets. This is a product-first role that ties different platforms together, develops the audience and builds the distribution engine that makes brands credible at scale.
As Head of Industry Media, you are expected to…
Own the vision and roadmap for the industry media platform across all markets
Lead the platform strategy by defining and maintaining the product standards across all geo properties
Manage product owners or site managers and ensure learnings are shared across teams
Carry out continuous in-depth audience intelligence
Set the distribution strategy, including identifying and developing new distribution channels
Build brand credibility and brand recognition
Set and enforce content quality standards
Enable cross-geo features and distribution
Brief and guide teams on editorial positioning
Evaluate and plan commercial strategies in collaboration with our commercial team
Stay up-to-date with competitors and identify differentiation angles and gaps
Set growth targets, own KPIs, report on performance to senior stakeholders and keep direct reports accountable
Success in this role means…
Creation of coherent and recognisable brand identities
Growing a loyal readership by creating credible sources of information
Creating a steady distribution engine to reach the right audience
Creating and leading an enabled and aligned team
Creating clear commercial propositions without compromising editorial credibility
Requirements
Deep understanding of the iGaming industry
Proven experience in a product owner or editorial product role within a digital media business
Experience building or scaling a B2C or B2B audience product
Demonstrated ability to work across multiple markets or properties simultaneously
Data literate — comfortable in analytics tools, knows what engagement metrics matter, can translate data into product decisions
Strong cross-functional collaborator
Fluent in English; additional Nordic language is a strong plus
