Demand Generation Manager

Job Description

Who we are.

Reality Defender is an award-winning cybersecurity company helping enterprises and governments detect deepfakes and AI-generated media. Utilizing a patented multi-model approach, Reality Defender is robust against the bleeding edge of generative platforms producing video, audio, imagery, and text media. Reality Defender’s API-first deepfake detection platform empowers teams and developers alike to identify fraud, disinformation campaigns, and harmful deepfakes in real time.

Backed by world class investors including DCVC, Illuminate Financial, Y Combinator, Booz Allen Hamilton, IBM, Accenture, Rackhouse, and Argon VC, Reality Defender works with leading enterprise clients, financial institutions, and governments in order to ensure AI-generated media is not used for malicious purposes.

Youtube: Reality Defender Wins RSA Most Innovative Startup

The Demand Generation Manager Role.

As the Demand Generation Manager at Reality Defender, you will be in the driver’s seat of ideating and creating campaigns that define how users navigate and buy our deepfake detection solutions. Are you a marketing generalist that’s interested in leaving their mark on a new category? If so, read on.

This role combines high-level strategic thinking and hands-on execution. You’ll work closely with Product Marketing, Corporate Marketing, Revenue Operations, and leadership to deliver campaigns that educate the market, generate qualified pipeline, and move prospects through the buying journey.

What you’ll do.

• Own marketing programs across multiple channels including events, webinars, BDR outreach, paid campaigns, and partner-led initiatives.

• Manage planning and executing events and webinars end-to-end. From promotion through post-event follow-up and pipeline tracking.

• Partner closely with sales and revenue operations to align campaigns with target accounts, active opportunities, and pipeline priorities.

• Support pipeline maturation through nurture programs, and account-based marketing initiatives.

• Track and analyze campaign performance and pipeline impact, reporting on key metrics such as MQLs, SQLs, marketing-sourced deals, and attribution.

• Coordinate with external vendors and agencies for event logistics, content syndication, and asset delivery.

• Collaborate with Product Marketing to ensure campaigns clearly communicate product value and align with core messaging.

• Manage marketing program budgets and ensure resources are used effectively.

• Drive experiments. Setting the standard in this category means testing messaging, tools, and trying new deepfake detection platforms.

• Oversee Reality Defender’s campaign strategy across products, use cases, and our global footprint.

Who you are.

• Have 5+ years of experience in B2B marketing, with a focus on demand generation, campaigns, events, and/or field marketing.

• Proactive and detail-oriented operator that is familiar with high-level thinking and covering the details.

• Comfortable working closely with sales and BDR teams to support and lead account-based or opportunity-focused marketing initiatives.

• Strong project manager with the ability to lead multiple campaigns simultaneously

• Familiar with marketing automation and CRM tools (ex HubSpot, Apollo).

• Effective communicator with experience coordinating across teams and senior stakeholders.

• Based in New York City and open to a hybrid work schedule.

• Bonus: Experience in an emerging category or cybersecurity

What we offer.

Reality Defender offers the following benefits to all our employees, regardless of location:

• Healthcare plans with 100% premium coverage for employees and partial coverage available for dependents

• Dental and Vision plans with 100% premium coverage for employees and their dependents

• Short/Long-term disability and life insurance plans with 100% premium coverage for employees

• FSA/HSA and 401k programs

• Equity compensation

• 20 days of PTO per year

• 12 weeks of Parental Leave

• Learning and Development budget

• Monthly wellness benefits

• Annual company-sponsored offsite

For employees working from Reality Defender’s HQ in NYC, we offer the following benefits:

• Daily in-office lunch through UberEats

• Commuter benefits

• Remote Fridays

• Happy Hours and other local events