Job Description
This role requires a hybrid schedule and will be based in our Santurce, Puerto Rico Headquarters (Monday through Thursday) and work fully remotely on Fridays each week.
We are seeking an experienced Audience Growth Lead to own and accelerate audience acquisition, engagement, and retention across all EDU brands at Red Ventures. This role sits at the intersection of content, distribution, AI-enabled growth, and social ecosystems, with end-to-end responsibility for turning insights into scalable growth engines.
The ideal candidate is a strategic operator who can design growth systems, lead execution across channels, and use AI, LLMs, and experimentation to unlock new audience opportunities. You will oversee social strategy and execution, guide multi-channel growth initiatives, and serve as a connective force across Editorial, SEO, Product, Brand, and Partnerships.
What You’ll Do:
Audience Growth Strategy & KPI Ownership
- Own the audience growth roadmap across social, email, emerging platforms, and AI-assisted distribution channels.
- Define and own KPIs across acquisition, engagement, retention, and lifetime value for multiple EDU brands.
- Use performance data, experimentation, and cohort insights to continuously optimize growth strategy in real time.
- Translate growth performance into clear narratives, learnings, and recommendations for leadership and cross-functional teams.
- Prepare and deliver growth narratives and decks that articulate opportunity sizing, strategic bets, and scaled impact.
AI & LLM-Enabled Growth
Identify and operationalize AI and LLM opportunities across audience growth, including:
- Content ideation, testing, and iteration
- Social copy and creative optimization
- Audience segmentation and personalization
- Trend detection, search-to-social mapping, and predictive insights
Partner with Editorial, SEO, and Product teams to integrate AI-assisted workflows into content and distribution strategies.
Lead experimentation with emerging platforms, formats, and AI-driven discovery ecosystems.
Establish guardrails and best practices for responsible, high-impact AI usage across growth initiatives.
Social Strategy & Execution Oversight
- Own social strategy end-to-end, from audience definition and platform prioritization to creative direction and execution standards.
- Oversee planning and execution of social content across priority platforms, ensuring alignment with growth goals and brand voice.
- Set the vision for platform-specific strategies (e.g., TikTok, Instagram, YouTube, X, emerging channels).
- Guide content calendars, testing frameworks, and publishing rhythms to maximize reach, engagement, and conversion.
- Partner with Creative and Editorial to ensure social-first storytelling and high-performing creative formats.
Integrated Campaign & Content Growth
- Lead audience growth campaigns supporting product launches, editorial moments, cultural moments, and brand initiatives.
- Leverage proprietary data, audience insights, industry trends, and competitive analysis to inform growth planning.
- Develop clear, actionable briefs that align content, distribution, and measurement from day one.
- Translate audience insights into messaging frameworks, positioning, and channel strategy that drive measurable growth.
- Ensure consistency and excellence across touchpoints while adapting strategy to platform-native behavior.
Cross-Functional Leadership & Enablement
- Serve as a growth connector across Creative, Editorial, SEO, Product, Partnerships, Email, and Brand teams.
- Ensure channel execution ladders up to broader audience and business objectives.
- Lead internal enablement by creating playbooks, frameworks, and training materials for audience growth and social best practices.
- Mentor and upskill team members on growth thinking, experimentation, and AI-enabled workflows.
- Act as a thought partner for stakeholders looking to unlock new audience opportunities.
Problem Solving, Autonomy & Business Impact
- Proactively identify new audience growth opportunities beyond day-to-day execution.
- Prioritize initiatives based on growth potential, scalability, and ROI.
- Turn complex data into clear, actionable business recommendations.
- Continuously improve processes, workflows, and systems to drive faster learning and execution.
- Operate with high autonomy while influencing cross-functional partners without direct authority.
What We’re Looking For:
- 7+ years of experience in audience growth, digital marketing, or content-led growth, with strong social expertise.
- Proven success building and scaling multi-channel audience growth strategies.
- Hands-on experience leveraging AI, LLMs, or automation to improve content, distribution, or growth outcomes.
- Deep understanding of social platforms, algorithms, trends, and audience behavior.
- Strong analytical mindset with experience defining KPIs, running experiments, and extracting insights.
- Exceptional communication and storytelling skills, with confidence presenting growth strategies to senior stakeholders.
- Highly autonomous, systems-oriented, and comfortable owning ambiguous, high-impact problems.
- Ability to collaborate across teams, influence without authority, and elevate overall growth capability.
- Passion for education, student needs, and the evolving EDU landscape.
Who We Are:
Red Ventures is a global portfolio of high-growth companies — spanning several U.S. businesses,a joint venture in the health services industry,and strategic investments in Europe. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.
At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person’s merit and qualifications.
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