Rokt

We use AI to personalize the Transaction Moment. Our AI Brain and Ecommerce Network supports billions of transactions and connects hundreds of millions of customers globally. Our platform helps brands like Live Nation, Macy’s, Fanatics, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons, and HelloFresh. We offer solutions to increase revenue and engagement, including recommending relevant upsells in-cart and post-purchase, monetizing the post-purchase moment, and turning payment processing into a profit engine. For advertisers, Rokt Ads is a performance marketing channel to acquire high-intent customers on top ecommerce sites, with payment based on outcomes. We also integrated mParticle, an end-to-end customer data platform, after a merger in 2025.

We were founded in 2012 by Justin Viles and Bruce Buchanan. We expanded into Melbourne, Singapore, and New Zealand in 2013, then the US in 2014 and Europe in 2015. Over the years, we’ve expanded our global presence to 15 markets with 9 offices across North America, Europe, and the Asia-Pacific region. We’ve secured over US $480 million in funding and were valued at $3.5 billion in 2025. Our history includes several acquisitions: Rocklive (2012), CalReply (2017), OfferLogic (2019), Aftersell (2024), and Canal (2025). We specialize in Transaction Marketing, Digital Marketing, Website Monetization, Consumer Engagement, Customer Acquisition, and Customer Loyalty within the Software Development industry.

We are a mission-driven, hyper-growth ecommerce technology community of curious explorers. We aim to unleash the potential of ecommerce and the full potential of every Rokt’star.

Our culture emphasizes collaboration, a fast pace, a focus on impact, and continuous innovation. We value individuals who challenge the status quo, are eager to learn, and enjoy helping others. Our hiring process, including the “Bar Raiser” interview, explores how a candidate’s values align with our culture.

We have a global workforce that grew from 67 employees in 2015 to over 700 employees by 2025. Our culture is collaborative, fast-paced, and focuses on driving impact through continuous innovation, emphasizing a “Better Together” approach. We encourage employees to move quickly, stay flexible, and embrace change as an opportunity to build what’s next.

We operate on a hybrid model, with employees working 4 days in the office and 1 day remotely, based on a team’s flexibility. We have offices in various global locations, including New York City (headquarters), Sydney, Seattle, Tokyo, and London.

We provide employee equity options, allowing all employees to be shareholders. Employees receive catered lunch five times a week and healthy snacks in the office.

Our health and wellness benefits include physical and mental care programs, with a zero-cost monthly premium option available in the U.S., along with a monthly wellness allowance and wellness sessions. U.S. employees have access to a 4% dollar-for-dollar 401(k) matching plan. Our NYC office is dog-friendly. We offer generous PTO and extended leave policies, including bonus annual leave, sabbatical leave, and parental leave. Global travel opportunities are available, including all-staff events and relocation packages. Employees also receive an annual technology allowance and can keep the equipment. Gym access is also included.