Job Description
We’re looking for a Growth Marketing Manager to build and run Runwise’s demand engine. This is a hands-on role focused on generating meetings and MQLs through outbound experimentation, inbound quality improvement, and sharp messaging. You’ll be directly measured on results, not activity.
Runwise (www.runwise.com) is a fast-paced, customer-focused climate-tech startup that controls and runs the key energy systems (heating, water, etc…) in 10,000+ buildings throughout the US. Runwise’s unique hardware and software service significantly reduces energy usage, substantially lowering costs and carbon output. As of today, Runwise’s technology takes the equivalent of 100,000 cars worth of carbon emissions off the road each year.
What you’ll do:
- Build and own an always-on outbound marketing engine that consistently books meetings for Sales
- Identify where our buyers are, how they think, and what messaging converts them
- Work with Engineering and Sales Ops to scrape, enrich, and segment prospect lists by ICP and territory
- Design and run continuous A/B tests on 1:1 cold email copy and hooks (compliance deadlines, new role triggers, competitive displacement, ROI pain points, etc.)
- Architect an AI-assisted outbound system that continuously tests, learns, and improves performance
- Ensure all outbound programs are compliant with email and data regulations
- Own MQL generation across inbound and outbound channels and be goaled on meetings booked
- Partner with our ads agency to improve inbound lead quality, conversion rates, and overall lead flow
- Improve website conversion through copy testing, module changes, CTA optimization, and landing page experiments
- Lead the creation of territory playbooks to launch and scale city- and state-level GTM motions
- Run ABM-style experiments by warming selected account lists through digital and/or out-of-home campaigns and measuring uplift in conversion from brand presence and familiarity
- Build territory- and vertical-specific landing pages with tailored messaging
- Write high-performing copy across cold email, landing pages, ads, and core website flows
- Own and optimize the GTM tool stack and reporting to clearly track performance, learnings, and ROI
- Partner closely with Sales to improve meeting quality and conversion to pipeline
What We’re Looking For
- 5+ years in growth marketing, demand generation, or revenue-focused marketing
- A growth-hacking mindset with a bias toward experimentation, speed, and ownership
- Exceptional copywriting ability — this role lives and dies by messaging
- Strong operational and analytical skills with comfort owning systems end to end
- Experience working cross-functionally with Sales, RevOps, Engineering, and agencies
- Obsession with metrics, learning, and continuous improvement
Nice to Have:
- Experience building AI-driven or automated outbound systems
- B2B SaaS background (bonus for proptech, energy, or climate tech)
- Experience launching territory-based or city-by-city GTM motions
What you believe:
- No job is too small.
- Sincerity builds trust.
- Setbacks fuel progress.
- Efficiency is vital.
Before you apply to this job you must:
- Cold email our founder Lee Hoffman (who is inundated with email) and get him to read your email and agree to an interview.
- Be able to describe what you would do differently with our content or email programs to amplify results.
- Along with your resume please include 5 emails you wrote that you think best illustrate your ability to write incredibly compelling, interesting and/or effective emails.
Salary: $130,000–$160,000 based on experience
Benefits:
- Medical, dental, and vision insurance
- HSA & FSA options
- Paid Parental Leave
- Access to Talkspace & Health Advocate
- Flexible PTO
- Commuter Benefits
- 401K
- Company paid life insurance
- Voluntary supplemental life insurance
- Free in-office lunch on Wednesdays
- Hybrid work environment
- Summer Fridays
- Monthly L&D Series
- Employee Resource Groups (e.g. DEIB Committee, Run Club)
This is an excellent opportunity to join a fast-growing company, one of the true leaders within energy efficiency in the Northeast. You will be surrounded by talented people, including working very closely with our co-founder and sales leader. Your success will also make a tangible impact on reducing carbon emissions across the country, within the cities where we operate.
