Job Description
Job Title: Website Specialist
Reports To: Senior Manager, Digital Marketing
Status: Open
Category: Marketing
Location Name: FSO – Richardson, TX
Location Address: 3400 N. Central Expressway, Richardson, TX 75080
Hybrid work: Work from Home Monday and Friday, In Office, Tuesday through Thursday.
Service Experts is a national HVAC, plumbing and electrical services company with over 80 locations nationwide. With our exceptional team of local professionals in the U.S, you can depend on us for top-quality service and repairs for your cooling, heating, and plumbing systems as well as many other home service’s needs.
Position Summary:
We’re looking for a detail-oriented and proactive Website Specialist to manage and optimize content on ServiceExperts.com and our digital listings. This role is critical to ensuring exceptional customer experience on the website, maintaining accurate brand-aligned content, and partnering with our website and SEO vendors to ensure a strong, competitive SEO presence. The Website Specialist will work cross-functionally with internal stakeholders and external partners to enhance usability, discoverability, and performance across our digital ecosystem.
Key Responsibilities:
Website Content & Customer Experience
- Own and manage day-to-day content updates on ServiceExperts.com, including location-specific details, coupons, branding updates, service page content, and blog posts, with a strong focus on usability, clarity, and customer journey optimization.
- Continuously evaluate and improve the on-site customer experience, ensuring content is easy to navigate, accurate, mobile-friendly, and aligned with customer needs and business goals.
- Conduct regular quality assurance (QA) checks across the website to ensure consistent user experience, accurate content, and proper functionality across devices and browsers.
Vendor & SEO collaboration
Act as the primary point of contact for the Website and SEO agency partners, managing requests, timelines, and deliverables related to site updates, optimization initiatives, and performance improvements.
Partner with vendors to support on-page SEO best practices, including content structure, metadata, internal linking, and local SEO enhancements.
Collaborate with internal teams and external partners to identify opportunities to improve organic visibility and ensure website updates support SEO strategy.
Local Listings & Digital Presence
- Own and optimize Service Experts center location data across non-owned platforms, including Google Business Profiles, Yelp, and other digital listings.
- Ensure accuracy of location details, licensing, services, and social profile linking while following platform best practices.
- Create and manage monthly content plans for Google Business Profiles to support local engagement and visibility.
Campaign & Performance Support
- Own the coupon experience on ServiceExperts.com, including scheduling, personalization, and post-launch QA.
- Assist with weekly and monthly website reporting, tracking key performance indicators such as calls, form fills, and text message requests.
- Support digital marketing campaigns by ensuring website content and structure align with campaign goals and customer expectations.
Qualifications:
2–4 years of experience in website content management, digital marketing, or a related field.
Familiarity with CMS platforms (e.g., WordPress, Sitecore, Drupal) or listing management tools
Basic understanding of UTM tracking, Google Analytics, and digital campaign performance metrics.
Experience working with creative or web development agencies is a plus.
Strong attention to detail and ability to manage multiple projects and deadlines.
Excellent communication and collaboration skills.
Working knowledge of SEO best practices and local search optimization.
Preferred Skills:
- Experience in B2C or multi-location business environment.
- Understanding of HTML/CSS is a plus but not required.
Essential Skills:
Strong analytical skills with experience in Excel and data visualization tools (e.g., Power BI, Looker, Tableau)
Previous experience writing creative campaign briefs for creative resources
Excellent communication and project management skills
Highly organized with a strong attention to detail
Demonstrated ability to manage multiple projects, prioritize tasks, and adapt to changing priorities
Excellent written and verbal communication skills, with strong attention to detail and grammar
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); and marketing automation tools a plus
Positive attitude, detail-oriented, and a proactive approach to tasks
Creative problem-solving abilities
Strong analytical and data interpretation abilities
Ability to work in a fast-paced environment
Service Experts Heating & Air Conditioning is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
The job description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of Service Experts.
Service Experts is committed to making our workplace accessible to individuals with disabilities and will provide reasonable accommodations, upon request, for individuals to participate in the application and hiring process. To request an accommodation, please email [email protected]
