Job Description
Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
We are looking for a Global Executive Marketing Apprentice to join our Global Executive Marketing (GEM) team, based in the UK.
The Global Executive Marketing team focuses on engaging senior C-suite leaders from the world’s largest organisations. Our mission is to build meaningful executive relationships by combining world-class storytelling, digital thought leadership, and curated in-person experiences that position ServiceNow as a trusted partner in enterprise transformation.
You don’t need prior experience in executive marketing — we’ll help you learn what makes this audience unique and how to engage them effectively.
As an apprentice, you’ll gain exposure to global marketing initiatives while completing an accredited qualification through our apprentice provider, Apprentify, who will support your technical development and ensure you complete the relevant modules.
About the Global Executive Marketing Team
The Global Executive Marketing team operates at the intersection of strategy, storytelling, and experience design. We partner with senior leaders across the business to:
- Deliver high-impact executive experiences at major global events and curated roundtables
- Develop C-suite thought leadership and digital storytelling programs
- Support relationship building within our most strategic global accounts
- Ensure executive engagement translates into measurable business impact
- This team collaborates across sales, solution consulting, corporate marketing, regional field marketing teams, and external partners. While we work globally, this role will be UK-based and support both regional and international initiatives.
What You’ll Learn and Experience:
Depending on the projects you support, you’ll gain hands-on experience in:
Executive Events & Experiences
- Supporting the delivery of curated executive roundtables and leadership events
- Assisting with event logistics, communications, and follow-up campaigns
- Helping create executive briefing materials and on-the-day experiences
- Understanding how relationship-led marketing differs from traditional demand generation
- You’ll see firsthand how executive engagement is designed to deepen relationships and influence strategic business outcomes.
Executive Storytelling & Thought Leadership
- Supporting the development of C-suite-level content and messaging
- Helping coordinate digital storytelling initiatives and executive campaigns
- Learning how marketing speaks differently to CIOs, CFOs, CHROs, and other C-suite leaders
- Understanding how thought leadership builds credibility at the highest levels
Strategy, Measurement & Insights
- Supporting audience research and executive account profiling
- Learning how executive marketing impact is measured
- Assisting with tracking engagement metrics and pipeline influence
- Gaining exposure to account-based marketing and strategic account planning
Marketing Technology & Operations
- Gaining experience with marketing and CRM platforms
- Supporting campaign setup, invitation management, and reporting
- Understanding how marketing automation and executive outreach integrate
Collaboration & Stakeholder Management
- Working with senior internal stakeholders
- Developing professional communication skills
- Learning how to manage multiple workstreams and priorities
Qualifications
Who you are:
- For us, attitude and behaviours matter most. We can teach executive marketing skills, but we can’t teach curiosity, accountability, composure, and collaboration.
- We’re looking for someone who:
- Is proactive, curious, and eager to learn
- Is comfortable working in a fast-paced, professional environment
- Has strong written and verbal communication skills
- Is organised and detail-oriented
- Is open to feedback and willing to grow
- Works well in a team and builds positive relationships
- Is confident communicating with a wide range of stakeholders
- You do not need prior marketing experience — that’s what the apprenticeship is for. Any exposure to marketing, events, communications, or business studies is a bonus but not required.
- Fluency in English is required. Additional language skills are a bonus given the global nature of the team.
- This role requires attendance at our Staines office a minimum of 3 days per week.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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