Campaign Operations Manager

Job description

At Skillsoft, we propel organizations and people to grow together through transformative learning experiences. We believe every team member has the potential to be AMAZING. Join us in our quest to transform learning and help individuals unleash their edge.

As a Campaign Operations Manager at Skillsoft, you will be a pivotal leader in orchestrating the seamless execution and continuous optimization of our marketing campaigns. You’ll be responsible for developing and leading a team of Campaign Operations Specialists, driving our marketing automation strategies, and leveraging cutting-edge Agentic AI to deeply understand and enhance the customer nurture and lead routing journey. This role demands a strategic thinker with a meticulous eye for detail, a passion for data-driven decision-making, and a commitment to innovation in marketing technology. You will play a critical role in maturing our marketing automation capabilities, ensuring global data compliance, and fostering highly collaborative relationships across various marketing functions to directly impact business growth.

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Key Responsibilities

• Team Leadership & Development: Develop and lead a high-performing team of Campaign Operations Specialists, fostering their growth and ensuring operational excellence. Can turn ambiguity into clarity and ensure each member of the team knows what success looks like.
• Marketing Automation Strategy & Execution: Develop and lead the execution of comprehensive marketing automation strategies, optimizing workflows and nurture sequences for maximum impact.
• Agentic AI Optimization: Leverage Agentic AI to gain deep insights into and automate the optimization of the nurture and lead routing journey, by driving efficiency and personalization.
• Database Management & Segmentation: Oversee robust database management practices and refine segmentation strategies to ensure highly targeted and effective campaign delivery.
• Email Deliverability & Compliance: Monitor email deliverability and ensure stringent adherence to global data and email compliance regulations (e.g., GDPR, CCPA, CAN-SPAM).
• Cross-functional Collaboration: Foster highly collaborative relationships across growth, brand, communications, and product marketing functions to align strategies and provide expert operational support.
• Data Analysis & Interpretation: Conduct deep data analysis and interpretation of campaign performance, translating insights into actionable strategies for optimization.
• Technical Troubleshooting: Provide advanced technical troubleshooting for marketing automation platforms and related integrations.
• MarTech Advancement: Drive the rapid maturation of our marketing automation capabilities and stay continuously updated on emerging MarTech trends and tools, identifying opportunities for innovation and improvement.
• Project & Vendor Management: Oversee complex marketing operations projects and manage relationships with external vendors.

Qualifications

• 5+ years of experience in campaign operations or email marketing, with at least 3 years in a leadership or managerial role.
• Bachelor’s degree in communications, marketing, business, or related field.
• Strategic Mindset & Critical Thinking: Possess a strong strategic mindset and exceptional critical thinking skills to anticipate challenges and develop proactive solutions.
• Technical Platform Proficiency: Demonstrable deep hands-on experience and expert-level proficiency with major marketing automation platforms, particularly MCAE (Pardot), Marketo, or Salesforce Marketing Cloud, SFDC CRM, Data Cloud, and SFDC Flows for managing customer data and automating processes.
• Agentic AI Acumen: Familiarity with or a strong aptitude for leveraging Agentic AI in marketing operations and solid understanding of data models and their application in marketing operations.
• ABM Mindset: Strong understanding and application of Account-Based Marketing (ABM) principles.
• Exceptional Communication & Interpersonal Skills: Excellent written and verbal communication skills, with the ability to clearly convey complex information and build strong collaborative relationships.
• Attention to Detail & Problem-Solving: Meticulous attention to detail and creative problem-solving approach.
• Customer-Centric Knowledge: In-depth knowledge of customer segmentation, targeting, buyer personas, and the customer lifecycle.
• Regulatory Compliance: Thorough understanding of global regulatory compliance related to data privacy and email marketing.

Target base salary range for this job requisition is anticipated to be approximately $110,000 - $130,000 annualized.

We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off

The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.

MORE ABOUT SKILLSOFT:

Skillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets – their people – and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance.

Skillsoft is partner to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, which offers measurable impact across the entire employee lifecycle. Learn more at www.skillsoft.com.

Thank you for taking the time to learn more about us.

If this opportunity intrigues you, we would love for you to apply!

NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies.  All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature.  No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Skillsoft is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.