Job Description
We are seeking a dynamic and experienced Director of Product Marketing to join our team. This role is pivotal in shaping the narrative around our products and strengthening our relationships with analysts. The ideal candidate will have a strong background in storytelling and analyst relations, with a proven track record of leading successful product marketing teams.
About SMG
SMG delivers the future of Unified Experience Management®, empowering brands to engage customers and employees like never before. Powered by Ignite®, our AI-native platform, and the industry’s only software-with-a-service (SwaS) approach, SMG provides real-time, predictive intelligence that turns brand, customer, and employee experience insights into action. From gathering feedback during experience design to optimizing each interaction throughout the customer journey, SMG ensures every decision is backed by data rather than guesswork.
We offer our talent –
- Work hard, have fun environment – We work hard to deliver a fulfilling, exciting workplace environment for each SMG employee. Our teams are composed of smart, talented, curious people who love a good challenge.
- Value-driven culture where we connect, collaborate & co-create.
- Remote-first company (fully remote).
- Unlimited PTO.
- Tech provided.
Diverse, experienced, friendly team which will welcome you, support you and challenge you. We are proud to be an equal opportunity employer. We celebrate diversity and create an inclusive work environment in which all our colleagues experience belonging, have their unique needs respected and met, have equal access to opportunities and resources, and feel fully engaged to contribute to the company’s success.
What You’ll Do:
Go-to-Market Strategy
- Develop and implement go-to-market strategies for new product launches and updates.
- Define target market segments and create tailored messaging and positioning for each.
- Collaborate with Product, Sales, Marketing, and other teams to ensure successful product launches and ongoing marketing support.
- Partner closely with Executive Leadership Team, serving as a strategic voice in overall product vision and roadmap.
Storytelling and Content Development
- Provide a cohesive content strategy that aligns with the overall brand and product messaging.
- Craft compelling narratives that effectively communicate the value and benefits of our products to various stakeholders.
- Oversee the creation of high-quality product content, including presentations, sales collateral, user guides, and other supporting documentation.
- Partner with Marketing as needed to consult on the creation of high-quality content, including case studies, whitepapers, blog posts, videos, and presentations.
Analyst Relations
- Build and maintain strong relationships with industry analysts to enhance the company’s visibility and reputation in the XM industry.
- Manage and coordinate analyst briefings, inquiries, and research engagements.
- Develop and execute strategies to influence analyst reports and ensure positive coverage of our products.
Internal Enablement
- Create and deliver sales tools, training materials, and presentations to support the Sales and Client Org teams.
- Train Sales and Client Org teams on product positioning, storytelling techniques, and competitive differentiation.
Market Research and Insights
- Conduct market research to understand customer needs, market trends, and the competitive landscape.
- Use insights from research to inform product positioning, messaging, and overall marketing strategy.
Team Leadership
- Lead and mentor a team of product marketing professionals, fostering a collaborative and high performance culture.
- Set clear performance goals, provide regular feedback, and support professional development for direct reports.
Performance Measurement and Optimization
- Establish KPIs and metrics to measure the effectiveness of product marketing initiatives.
- Analyze campaign performance and make data-driven adjustments to optimize results.
Requirements:
- Bachelor’s degree or equivalent work experience required.
- 10+ years of experience in product marketing, with a preferred focus on XM industry
- Proven expertise in storytelling, content creation, and analyst relations
- People focused with strong leadership skills and experience developing and managing a team.
- Excellent communication and presentation skills, with the ability to convey complex ideas simply and persuasively.
- Ability to build and maintain relationships with key stakeholders, including analysts, customers, and internal teams.
- Strong analytical skills and a data-driven approach to decision-making
- Expertise in go-to-market strategies and product launch management
- Experience with rebranding, particularly following an acquisition.
- Comfortable working in a fast-changing environment
About SMG:
To learn more about our customer, employee, and brand experience management (XM) solutions, visit www.smg.com.
