Job Description
Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform, delivering actionable data and insights to build stronger marketing partnerships. We provide unrivaled knowledge across the sponsorship and media landscape so our clients can make impactful decisions that drive business
The Role
SponsorUnited is seeking a Manager, Field Marketing, Events & Webinars to drive high-impact, integrated experiences that influence our target ecosystem brands, rights holders, and media stakeholders. In this strategic and executional role, you’ll blend event marketing, account-based engagement, and customer advocacy to build awareness, deepen relationships, and generate pipeline.
You’ll be responsible for shaping a scalable field marketing and event strategy that includes customer-led events, strategic sponsorships, executive engagements, and content-rich activations. Success in this role means creating measurable impact across lead generation, brand influence, and account acceleration particularly within our high-value brand audience.
Key Responsibilities
- Build and execute a comprehensive Events, Webinars, and Field Marketing strategy across hosted experiences, third-party activations, executive forums, customer-led events, webinars, etc..
- Drive Account Based Marketing alignment through localized and account-specific activations that move priority targets through the funnel.
- Partner cross-functionally with Sales, Customer Success, and Marketing to drive pipeline and relationship-building through strategic event programming.
- Lead customer advocacy programming, including the identification of influencers, activation of speaker opportunities, and co-hosted events and webinars.
- Partner with Content Marketing to source stories, testimonials, and case studies from customer engagements and events, amplifying these across channels to support brand and sales efforts.
- Activate post-event engagement and content strategies by repurposing webinars, panels, interviews, and speaking sessions into scalable digital content and thought leadership.
- Measure what matters, report on pipeline impact, engagement, and ROI across all field efforts to inform ongoing strategy.
- Develop and manage playbooks for scalable execution of repeatable programs and tailored event experiences.
- Select and manage third-party events and sponsorships that best position SponsorUnited in front of strategic stakeholders.
- Act as an internal evangelist for the power of experiential and relationship marketing within a data-driven GTM motion.
What You Bring
- Experience in B2B marketing with a focus on Experiential & Event Marketing, including deep experience in developing and executing webinars and digital events, Field Marketing, and/or ABM in a high-growth or SaaS environment.
- Proven success in developing integrated campaigns that include live and virtual experiences tied to pipeline generation.
- Deep understanding of full-funnel marketing and account-based engagement.
- Strategic mindset with analytical rigor you love data and know how to extract insights that drive action.
- Excellent collaboration and communication skills, especially across Sales and CS.
- Experience in the sports, media, entertainment, or sponsorship sectors is a plus.
- Willingness to travel approx 1x monthly for in-market events and meetings.
Why SponsorUnited?
- Join a rapidly scaling company at the intersection of technology, data, and sports & entertainment.
- Drive impact in a highly visible role with the opportunity to shape our GTM strategy through experiential engagement.
- Competitive compensation, strong benefits, and remote-first flexibility.
