Job Description
What You’ll Own
Organic SEO & Local Search Dominance
- Build and execute comprehensive SEO strategies for healthcare organizations — technical SEO, on-page optimization, local SEO (Google Business Profile), and content strategy
- Drive “near me” and condition-specific search visibility so our customers’ practices rank #1 when patients are actively looking for care
- Develop SEO playbooks and best practices tailored to multi-location health systems and specialty practices
- Conduct competitive audits, keyword research, and content gap analyses to identify high-intent patient acquisition opportunities
- Monitor and report on organic traffic, keyword rankings, domain authority, and patient conversion from organic channels
Paid Media & Performance Marketing (PPC)
- Architect and manage Google Ads, Meta, and programmatic campaigns focused on patient acquisition with measurable cost-per-patient-acquired metrics
- Build sophisticated audience targeting strategies — geo-targeting, condition-based targeting, retargeting dormant patients, and lookalike modeling
- Optimize landing pages, ad creative, and conversion funnels to maximize patient capture rates while minimizing cost per acquisition
- Manage campaign budgets and deliver transparent ROAS reporting to healthcare customers on a monthly and quarterly basis
- A/B test ad copy, creative, landing pages, and bidding strategies to continuously improve performance
Patient Journey Optimization & Reactivation
- Design and deploy multi-channel patient reactivation campaigns (email, SMS, voice AI) to re-engage dormant populations across our customers’ panels
- Map and optimize the end-to-end digital patient journey — from awareness through scheduling, pre-visit, arrival, and post-visit follow-up
- Leverage Steer Health’s AI platform (Luna AI, FastTrackCare) to create personalized, automated patient outreach at scale
- Analyze patient behavior data to identify drop-off points and implement conversion rate optimization strategies
- Build segmentation strategies based on patient demographics, visit history, risk scores, and engagement patterns
Customer-Facing Strategy & Delivery
- Serve as the marketing strategist for Steer Health’s enterprise customers — presenting campaign strategies, performance reviews, and growth recommendations directly to C-suite and marketing leaders at health systems
- Develop customized marketing playbooks for each customer based on their market, patient demographics, competitive landscape, and growth goals
- Translate complex analytics into clear, compelling narratives that demonstrate value and ROI to healthcare executives
- Collaborate cross-functionally with Customer Success, Product, and Implementation teams to ensure marketing strategies align with platform capabilities
Must-Have
- 5+ years in digital marketing with deep, hands-on expertise in SEO (technical + local), PPC (Google Ads, Meta Ads), and patient/customer journey optimization
- Proven track record of driving measurable patient acquisition or lead generation results for healthcare organizations or multi-location businesses
- Strong command of analytics platforms: Google Analytics 4, Google Search Console, SEMrush/Ahrefs, Google Ads Manager, Meta Business Suite
- Experience managing marketing budgets of up to $100K+/month across paid channels with clear ROAS accountability
- Exceptional communication skills — comfortable presenting strategies and results to VP/C-suite healthcare executives
- Data-obsessed mindset: you make decisions based on metrics, not gut feelings, and you can build dashboards that tell the story
Nice-to-Have (Strong Preference)
- Agency experience managing multiple client accounts simultaneously — you thrive in fast-paced, multi-stakeholder environments and know how to deliver great value across a portfolio of customers
- Healthcare marketing experience (hospitals, health systems, medical groups, urgent care, or specialty practices)
- Experience with marketing automation platforms, CRM systems, and patient engagement tools
- Familiarity with HIPAA-compliant marketing practices and healthcare consumer behavior
- Experience with AI-powered marketing tools and comfort working with emerging technology
Why Us?
- AI-Native Platform — Work with cutting-edge voice AI, patient journey automation, and deep EHR integrations
- Massive Impact — Your campaigns will directly help millions of patients access the care they need, when they need it
- Prestigious Customers — Partner with top-tier health systems and medical groups across the country
- Career-Defining Role — Shape the growth marketing function at a Series A healthcare AI company with category-defining potential
Competitive base salary + performance bonuses tied to patient acquisition metrics
Equity participation
Comprehensive benefits (health, dental, vision)
Flexible remote-first work environment
Clear growth path to Director/VP of Growth Marketing as the company scales
