Job Description
Steer Health is a high-growth healthcare SaaS company using predictive AI to help health systems and large medical groups acquire commercially insured patients while eliminating operational friction for clinicians and staff. We operate in complex healthcare environments where speed, credibility, and execution matter.
We’re looking for a PPC specialist. You’ll own paid search and social campaigns across Google Ads, Meta, and emerging channels and be responsible for day-to-day execution, attribution integrity, landing page performance, and cross-channel strategy with our SEO team.
Campaign Management & Optimization
• Own day-to-day execution of Google Search, Performance Max, and Meta campaigns
• Restructure campaigns by separating branded, non-branded, and competitor terms per location for granular budget control
• Implement proper bidding strategies (maximize conversion value, not just quantity) and exclude converted patient audiences
• Run negative keyword audits on a 7–10 day cadence to eliminate irrelevant spend
• Improve Quality Scores on underperforming keyword groups (targeting QS 7+ network-wide)
Attribution & Measurement
• Audit and build conversion actions in Google Ads and GA4
• Implement last-click and data-driven attribution models correctly; document the delta and communicate it clearly to stakeholders
• Configure HIPAA-compliant tracking — no PHI in client-side events; coordinate server-side setups and BAAs where needed
• Build and maintain a unified BI dashboard: booked consults per channel, real CPL, and ROI by location
• Deliver bi-weekly performance reports with real numbers and clear next steps — no inflated metrics
Landing Pages & Conversion
• Develop dedicated, conversion-optimized landing pages for each healthcare service line
• Collaborate with the content team to align landing page copy with SEO keyword clusters and patient review language
• A/B test headlines, CTAs, and form layouts; apply winning variants to organic pages
• Ensure every active campaign has a mapped, validated landing page — no traffic to generic homepage URLs
Channel Expansion
• Manage Local Services Ads (LSAs) for eligible clinic locations
• Build and expand Meta campaigns: channel-segmented audiences, separate retargeting by source, net-new reach campaigns
• Evaluate and pilot Reddit, YouTube, CTV, and Quora for awareness and consideration phases
• Feed high-performing paid creative back to organic social and email teams
Cross-Channel Intelligence
• Partner with the SEO team to share keyword clusters — organic insights inform PPC ad groups, PPC conversion data fast-tracks SEO priorities
• Mine Google Ads search term reports and review language for content and copy opportunities
• Contribute to the monthly review language loop: patient phrasing from GBP reviews into ad copy, landing pages, and FAQ content
• Participate in monthly performance & strategy calls and quarterly C-suite checkpoints
• 3–5+ years of hands-on PPC management (Google Ads and Meta, in-house or agency)
• Deep fluency in Google Ads: campaign structure, bidding strategies, audience management, conversion tracking, and Quality Score optimization
• Experience auditing and rebuilding broken attribution setups in GA4 — comfortable distinguishing data-driven vs. last-click models and explaining the difference
• Proven track record of reducing CPL while maintaining or growing lead volume
• Demonstrated ability to build conversion-optimized landing pages (either directly or in close coordination with a dev/design team)
• Strong analytical skills — you live in spreadsheets and dashboards and can build clear reports for non-technical stakeholders
• Excellent written communication — you write clear, confident briefs, reports, and ad copy
Strongly Preferred
• Experience with healthcare or regulated-industry advertising (HIPAA compliance, Google health policy, sensitive medical conditions)
• Familiarity with Local Services Ads and Google Business Profile optimization
• Experience managing paid campaigns across multiple locations or franchise/network accounts
• Working knowledge of SEO — enough to collaborate meaningfully on keyword strategy and landing page alignment
• Familiarity with tools: Looker Studio / Google Data Studio, Supermetrics, CallRail, or similar attribution platforms
• Experience with server-side tagging (GTM server-side, Stape, or equivalent) for HIPAA-compliant tracking
You’ll Thrive Here If You…
• Default to diagnosing before optimizing, you want to understand why something is broken before touching it
• Are comfortable presenting uncomfortable findings to clients or leadership (wrong bidding strategy, wasted spend, misleading metrics)
• Think in systems and build processes and playbooks, not just one-off fixes
• Can manage multiple campaigns and markets simultaneously without losing attention to detail
• Are genuinely curious about healthcare and patient acquisition — you find the domain interesting, not just the channel
- Paid Time Off
- Work From Home
- Training & Development
