Job description
About Privy
Our mission is to make privacy and user ownership the default online. We build simple, flexible developer tooling that make it easy to build products that put users first. By leveraging modern cryptography, we shift the status quo around digital ownership and protect the accounts and assets of millions of users.
Learn more about Privy:
Privy and Stripe: Bringing crypto to everyone
What You’ll Do
We’re looking for a Founding Product Marketer to define and scale how Privy tells its story to the world.
This is a hybrid role: part product marketer, part strategic storyteller. You’ll translate deeply technical concepts (wallet infrastructure, stablecoins, key management) into clear, compelling stories that resonate with developers, crypto-native builders, fintechs, and enterprise buyers.
As one of Privy’s earliest marketing hires, and a close partner to the Head of Marketing, you’ll support the development of Privy’s overarching narrative and bring it to life across product launches, GTM assets, thought leadership, and content.
This is a high-ownership, high-impact role for a PMM who loves storytelling and has strong writing instincts.
Responsibilities
- Support product marketing across Privy’s surfaces, helping turn positioning, messaging, and value propositions into clear, usable assets.
- Partner closely with the Head of Marketing to refine and translate Privy’s overarching narrative into product launches, campaigns, and high-quality content.
- Work cross-functionally with Product, Engineering, BD, and Leadership to shape launches, synthesize market signals, and ensure messages stay sharp and aligned.
- Develop thought leadership and long-form content, such as primers, explainers, blog posts, guides, and case studies.
- Create GTM assets including sales decks, one-pagers, landing pages, FAQs, and messaging playbooks that scale across teams.
- Collaborate with Events & Field marketing to ensure experiences and activations reinforce Privy’s narrative and product strategy.
- Refine and evolve Privy’s voice across content channels, making sure we show up as clear, confident, grounded, accessible, and builder-first.
- Build scalable PMM + content systems, including but not limited to editorial calendars, messaging frameworks, product launch processes, and competitive landscapes.
- Drive industry, ecosystem, and competitive research to help inform product narrative, positioning, and strategic marketing bets.
- Conduct industry, ecosystem, and competitive research: staying close to customers and market trends to inform narrative, positioning, and strategic marketing bets.
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.
Minimum requirements
- 5–7+ years in product marketing, content strategy, developer marketing, or adjacent hybrid roles in tech, fintech, or crypto.
- A strategic thinker who can go deep on technical concepts and translate them into simple, persuasive narratives.
- A strong writer and storyteller, able to communicate with clarity and intention across long-form, short-form, and social formats.
- Comfortable partnering with engineering and product teams: you ask sharp questions, synthesize nuance quickly, and distill complex ideas without losing accuracy.
- Someone with taste: you care about tone, structure, clarity, and how materials feel; you have an instinct for what “good” looks like.
- Able to flex across brand, product, and GTM – from writing a wallet architecture deep dive to shaping an executive-facing positioning deck.
- Analytical and curious: you think in frameworks, understand what content should exist and why, and care about how we measure impact.
- Self-directed, collaborative, and adaptable: you thrive in fast-moving environments, juggle ambiguity well, and enjoy building systems from scratch.
- Based in (or willing to relocate to) New York City, working closely with leadership and cross-functional teams in person.
