Job description
We’re on a mission to build the career co-pilot that finally puts people (not companies) in control of their professional journey. And we want a marketing leader who can make millions of job seekers experience that mission too.
This isn’t another VP Marketing role. It’s a chance to build a consumer brand that becomes synonymous with career empowerment. You’ll scale a product-led growth engine from hundreds of thousands to millions of users monthly, while crafting a brand that makes the hardest moments in someone’s career feel manageable.
You’ll build the growth machine that defines how an entire generation approaches their careers. You’ll join a small, fast-moving team where marketing drives the business. You’ll roll up your sleeves to grow top of funnel while building a brand people love.
If you think about marketing like a GM thinks about a business, this is your role.
Responsibilities
Own the growth engine: Scale user acquisition from 4x current levels to 500K+ monthly signups within 12 months
Build a multi-channel acquisition strategy beyond SEO—paid media, influencer, partnerships, social
Craft Teal’s brand narrative that resonates emotionally with job seekers while driving measurable business outcomes
Get your hands dirty—personally run experiments, adjust campaigns, and test new channels before scaling
Own the marketing P&L—manage budgets, model scenarios, and make trade-offs between brand investment and performance metrics
Build and lead a high-performing marketing team, blending internal talent with agencies and freelancers
Partner closely with product on brand and positioning to enable a PLG optimizated user journey
Requirements
Consumer PLG Expertise: 8+ years scaling consumer acquisition (100K+ monthly users) with 3+ years in product-led growth environments.
Performance Brand Builder: Proven ability to proven ability to drive performance at scale. Experience managing $1M+ monthly budgets across paid channels with demonstrated ROAS optimization
Multi-Channel Mastery: Strong SEO foundation plus proven success scaling 2+ additional channels. Experience building attribution models and marketing analytics infrastructure
GM Mindset: Think like a business owner—model unit economics, make strategic trade-offs, and connect marketing directly to business outcomes
Player-Coach Leadership: Can roll up sleeves and work with Google Ads while inspiring creative thinking in teams. Proven ability to scale teams through internal talent, freelancers, and agencies
U.S.-based and authorized to work in the United States (no visa sponsorship available)
Nice-to-Haves
Experience in career, education, or professional development categories
Track record of building consumer brands from sub-1M to 10M+ users
Experience with AI-powered products or tools
Background in B2C SaaS and/or marketplace businesses
Skills & Tools You Will Use
Need to Know:
Google Ads, Meta Business Manager, TikTok Ads Manager
Analytics platforms (GA4, Amplitude, Mixpanel, or similar)
SEO tools (Ahrefs, SEMrush, etc.)
Marketing automation and CRM platforms
Attribution and marketing analytics tools
Figma or other for creative collaboration
Nice to Know:
SQL for data analysis
A/B testing platforms
AI-powered marketing tools
Partnership/affiliate platforms
You’re not looking for your next job. You’re looking to build something that matters. You believe that helping millions of people take control of their careers is work worth doing. You’re energized by the challenge of building a consumer brand at scale while maintaining the scrappiness of a startup.
What We Offer
Salary: $180,000–$220,000
Performance bonus tied to growth metrics
Meaningful equity stake proportionate to impact
Fully remote work & remote office stipend
Career development stipend
Flexible vacation with suggested 20 days + office closures
Up to 12 weeks paid parental leave
80–100% health insurance coverage & 401K with 4% matching
Annual team offsite for collaboration and strategy
The opportunity to build a category-defining brand
Our Hiring Process
Apply:
- We review every application and respond to everyone
Exploratory Interview:
- 60-min Zoom with our founder & CEO
Deep Dive Interview:
- 90-min session with CEO and leadership team: your growth philosophy and past wins
Case Study Presentation:
- Present a 30-day growth plan for Teal (we’ll provide context and data)
Team & Culture Interviews:
- Meet key stakeholders across product, engineering, and operations
Reference Checks & Offer:
- We move fast for the right candidate
This role reports directly to the CEO and will be instrumental in taking Teal from product-market fit to category leadership. If you’re ready to build something extraordinary, we want to hear from you.
