Job Description
About Bold.org
With a mission of Fighting Student Debt, Bold.org is the fastest-growing student fintech platform in the United States. We’re a team of dozens serving millions of students, with trillions in student debt at stake.
We operate at the intersection of fintech, education, philanthropy, and payments, building products that meaningfully expand access to education. We are relentlessly focused on profitability, long-term retention, and building systems that scale sustainably. If that resonates, we’d love to meet you.
Position Description
We’re hiring a Senior Product Manager, Retention & Rewards, to own the strategy and execution for growing student MAUs – a core success metric for our student platform. You will own all key MAU drivers, including the Bold Rewards system, browser plugin, mobile app, lifecycle notifications, and more.
This PM will own making Bold.org products more valuable and engaging – helping our members fight student debt and earning a deeper long-term relationship with them. You’ll work closely across engineering, design, operations, marketing, and data to define the roadmap and build a best-in-class retention and engagement loop for millions of Bold.org members.
This is a high-impact IC role with full ownership of the retention & engagement domains, responsible for creating durable growth, healthier activation funnels, and a Rewards system that delights students while aligning with our core economics.
What You’ll Own
MAUs. This will be the primary way you measure success and prioritize your efforts.and student retention across key lifecycle milestones.
Bold Rewards strategy, roadmap, and execution (earning, redemption, ledger experience, and long-term expansion).
Engagement surfaces including the mobile app, browser plugin, in-app notifications, and lifecycle messaging.
Klaviyo strategy for student lifecycle flows (activation, retention, reminders, re-engagement).
In-product nudges, notifications, and engagement loops (push, SMS, email, in-app).
Cross-functional collaboration with engineering, ops, design, and marketing to ship features that improve habit formation and deepen platform engagement.
Experimentation & analytics to identify the highest-leverage retention opportunities.
Strategic guidance on how product decisions impact long-term student value, support load, and overall product economics.
Platform-wide thinking about how features like Rewards, plugin usage, and scholarship flow touch each other and drive sustained MAU.
What You Bring
Demonstrated success as a retention, rewards, or lifecycle-focused product manager, preferably at a consumer-facing or fintech company.
SQL + strong analytical instincts. You build your own dashboards, become fluent in data, and generate models that guide real decisions.
Experience collaborating tightly with engineering, operations, design, lifecycle, and marketing teams.
Strong project leadership. You’ve driven high-impact initiatives end-to-end in fast-growing environments.
Experience with notifications, plugin adoption, lifecycle messaging, or rewards systems is a major plus.
Exceptional communication skills—simple, clear, kind.
Ability to simplify complex retention mechanics into intuitive product experiences.
A builder’s mindset. You are comfortable operating with ambiguity and creating from scratch.
A high-performing individual contributor who enjoys deep focus work and learning rapidly.
You are kind. You make the people around you better.
Location and Time Commitment
We are fully remote - you can work wherever you’re most productive. This is a high-ownership, high-freedom role. This means that it’s not a 9-5 and you’ll often need to go above and beyond. It also means that while we generally work in US time zones, we don’t care when exactly you’re working and encourage you to structure your day to support your ideal life.Compensation
Our compensation packages are designed to make this your dream job for both the short and long term. Each compensation package includes base salary and equity. Benefits include medical, dental, vision, and unlimited PTO.
