Head of Marketing, Motley Fool Asset Management

Job Description

Who are we?

Motley Fool Asset Management (MFAM) brings The Motley Fool’s decades of investing expertise to professionally managed ETFs, helping investors put our long-term, high-conviction investing philosophy to work without having to manage individual stocks themselves. As a growing business within The Motley Fool, we combine the entrepreneurial spirit of a scaling asset manager with the strength of a trusted financial brand.

We’re passionate about thoughtful investing, continuous improvement, and delivering an exceptional experience for our clients- and we’re looking for people who are excited to help shape what’s next.

What would you do in this role?

We are seeking an experienced Head of Marketing to lead the marketing function for our growing ETF asset management firm. This is a senior role for a marketer equally comfortable setting strategy and executing hands-on. You will own the marketing program end-to-end, driving brand awareness, advisor and retail investor engagement, and AUM growth across our ETF suite, working closely with the President and Director of Operations, distribution, portfolio management, and legal and compliance.

Key Responsibilities

Strategy & Planning

• Develop and evolve the firm’s marketing strategy across retail investor and professional advisor/RIA audiences, translating business goals into actionable plans with clear timelines and KPIs
• Build and maintain a firm-wide marketing calendar covering campaigns, email sends, collateral deadlines, advisor calls, and compliance review windows — proactively briefing distribution teams ahead of investor communications
• Identify and launch marketing partnerships with distribution partners, content platforms, and listing exchanges

Multi-Channel Execution

• Own a comprehensive multi-channel program spanning email, digital advertising, social media, webinars, events, pitchbooks, and content marketing
• Coordinate conferences, industry events, and quarterly advisor calls — managing logistics, messaging, and materials
• Oversee PR efforts with external agency partners; support podcasting initiatives and direct response programs for retail investors

Collateral Production & Quality Control

• Own the end-to-end collateral workflow — from briefing through design, copywriting, L&C review, Red Oak submission, and distribution
• Serve as the firm’s QC gatekeeper: review all materials with rigorous attention to data accuracy, language consistency, and regulatory compliance before publication
• Run the automated collateral production process; maintain a version-controlled collateral library; manage the Morgan Stanley 4U platform
• Publish fund data quarterly to eVestment, Wilshire, and other distribution databases; monitor the firm website for accuracy and freshness
• Ensure advisor call recordings are pre-approved, reviewed, and published to the website without compliance surprises

Compliance & Regulatory Coordination

• Build L&C review windows into every production schedule; own records-retention processes per firm and regulatory requirements
• Demonstrate working knowledge of SEC/FINRA advertising rules applicable to registered investment advisers and ETF products

Budget Management

• Own the marketing budget — tracking spend across channels, vendors, and campaigns to ensure the team operates on plan throughout the year
• Manage agency, freelancer, and platform contracts; negotiate vendor agreements to maximize value and flag budget risks or overages proactively
• Prepare budget reporting and reconciliation for leadership, with clear visibility into committed spend, actuals, and remaining capacity

Team, Vendors & Analytics

• Manage designers, copywriters, and agency partners; recommend build vs. outsource decisions as the program scales
• Track marketing KPIs via HubSpot, Google Analytics, or similar tools; report performance insights to leadership

AI & Technology Fluency

AI fluency is a core expectation of this role. The Head of Marketing is expected to leverage AI tools to elevate team output and apply sound editorial judgment before any AI-generated content reaches investors or compliance review.

Using AI to Work More Efficiently

• Use AI tools (e.g. ChatGPT, Claude, Copilot, Jasper) to accelerate drafts for marketing copy, emails, commentary, pitchbooks, and social content
• Streamline repetitive production tasks — collateral updates, data population, distribution management — with AI-assisted workflows
• Evaluate and recommend AI platforms that improve the team’s efficiency across content, campaign management, and analytics

AI Literacy & Oversight

• Apply rigorous editorial judgment to all AI-generated content — accuracy, compliance, and brand consistency are non-negotiable before publication
• Establish internal guidelines for AI use in marketing, in coordination with legal and compliance; stay current on SEC/FINRA implications
• Proactively brief leadership on emerging AI tools, risks, and competitive developments relevant to ETF marketing

What we’re looking for

Required

• 6–10 years of financial services marketing experience, with meaningful time in ETF or investment management
• Deep understanding of retail investor and advisor/RIA audiences and the regulated marketing environment
• Hands-on multi-channel campaign management; strong project management and prioritization skills
• Excellent written communication and meticulous attention to detail; low ego, high accountability
• Bachelor’s degree in Marketing, Business, Finance, or related field

Preferred

• Experience with eVestment, Wilshire, Red Oak, and the Morgan Stanley 4U platform
• Background in marketing automation, PR, podcasting, or event management in financial services

Please note, no sponsorship is available for this position. You must reside in, or be willing to relocate to, one of these states for employment: Alabama, California, Colorado, Connecticut, Florida, Georgia, Louisiana, Maryland, Massachusetts, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington DC, and Wisconsin.

Below you’ll see a few of our perks, but check out our Careers Site for the complete list:

• Flexible, remote work environment (*see our open states above)
• No “vacation policy” (not to be confused with a “No vacation” policy)
• Generous fully-paid parental leave
• $1,000 annually to invest in stocks of your choice
• Super low premiums for medical, dental, and vision coverage
• Comprehensive compensation package, including company equity

Annual Pay Range

$140,000—$165,000 USD

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