About Tomorrow's Journey
Founded in 2017, we provide software that helps automotive brands—including OEMs, dealers, and rental companies—launch and grow digital mobility services. These services include car subscriptions, test drives, car rentals, courtesy cars, and car sharing.
Our technology handles recurring payments for car subscriptions, offers paperless digital rental with instant ID checks and AI-powered vehicle handovers, and manages customer test-drive bookings. We also build branded, fully digital booking experiences and offer an integrated back-office system to manage fleets, billing, logistics, and customer communication.
Our AI tools include JRNY Agent for conversational customer support and AI Damage Recognition for instant photo/video damage analysis and claim creation. We offer flexible deployment options, from pre-configured Standard and Advanced solutions for quick market entry to bespoke Enterprise services.
Our platform operates on 5 continents, manages over 25,000 cars, and generates £2 million in monthly revenue. We’ve received awards like the AFC Summer Awards 2024 for Technology Excellence and the RITA 2022 for Subscription Product Development. Recent updates include the launch of The Ledger Module for billing and payments and a partnership with Alfa Systems.
Mission & Values
We are an automotive-first software company. Our mission is to make new mobility models easy to launch and profitable to scale.
Our vision is to power the future of mobility.
Team & Culture
We have a team of 11-50 employees. Our founders and team bring over 60 years of combined experience in the automotive industry.
Our leadership team includes Chris Kirby (CEO & Co-Founder), Matt Potts (CTO & Co-Founder), Alastair Brown (Engineering Director), Yakshi Shode (Product Director), Dan Kirby (Commercial Director), and Jayne Garrow (Account & Implementation Director).
We partner with OEMs, dealers, and mobility start-ups, offering technology, insights, and hands-on support.
Frequently Asked Questions
Tomorrow’s Journey provides software solutions for car subscription, digital rental, and test-drive management. Their offerings include branded booking journeys, a comprehensive back-office system for fleet and customer management, and practical AI tools like JRNY Agent for customer queries and AI Damage Recognition for vehicle damage detection.
The leadership team includes Chris Kirby (CEO & Co-Founder), Matt Potts (CTO & Co-Founder), Alastair Brown (Engineering Director), Yakshi Shode (Product Director), Dan Kirby (Commercial Director), and Jayne Garrow (Account & Implementation Director).
Tomorrow’s Journey’s mission is to make new mobility models easy to launch and profitable to scale for the automotive industry.
Tomorrow’s Journey focuses on providing automotive-first software to simplify the launch and scaling of new mobility models. They offer flexible deployment options, from pre-configured Standard and Advanced solutions for quick market entry to fully bespoke Enterprise services, ensuring solutions fit specific business needs.
Tomorrow's Journey was founded in 2017.
Tomorrow's Journey has 11-50 employees.
Tomorrow's Journey hires globally with a remote-first approach, allowing employees to work from anywhere.
Tomorrow's Journey is not actively hiring at the moment. Check back later for new opportunities.
Yes, Tomorrow's Journey is a remote-first company.
Tomorrow's Journey's website is www.tomorrowsjourney.co.uk .
You can find Tomorrow's Journey on LinkedIn .
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