Job Description
The Role:
The Associate Media Planner, Digital, is an essential member of the Unlock Health Media team, supporting the execution and stewardship of integrated digital campaigns across programmatic and paid social channels. In this role, you will assist with campaign setup, trafficking, monitoring, optimization support, and reporting - ensuring accuracy, efficiency, and performance across all assigned initiatives.
A successful Associate Media Planner, Digital, is detail-oriented, analytical, and eager to learn. You bring a foundational understanding of the digital media ecosystem and thrive in a fast-paced, collaborative environment. You are proactive in identifying issues before they escalate, comfortable working across multiple platforms, and excited to build hands-on experience managing campaigns that drive measurable results for healthcare clients.
Responsibilities:
- Assist in the setup, execution, and ongoing management of Programmatic and Paid Social campaigns
- Develop campaign structures and traffic digital creative through Google Campaign Manager 360 to internal trading desks, social platforms, and external partners
- Create, organize, and implement UTM codes to ensure accurate tracking and reporting
- Test and QA digital creative tags to confirm proper serving and platform implementation
- Monitor live campaigns to ensure accurate delivery, pacing, and performance against KPIs
- Maintain and update campaign health checks, tracking budget pacing and performance signals
- Provide campaign launch status updates within three days of go-live, including screenshots and issue resolution documentation
- Support Ad Operations teams as needed to ensure integrated execution
- Escalate potential risks or issues proactively to internal stakeholders
- Assist with reporting by compiling performance data, charts, and insights
- Investigate billing discrepancies and support resolution efforts in a timely manner
- Maintain consistent communication across internal teams and external partners
Who You Are:
- Possesses a foundational understanding of programmatic and social media platforms
- Demonstrates exceptional attention to detail across all aspects of campaign execution
- Is comfortable working with data and learning how performance informs optimization decisions
- Thrives in a fast-paced, evolving digital environment
- Is proactive, organized, and solutions-oriented
- Enjoys collaborating across teams and building strong working relationships
- Has an interest in healthcare marketing or the healthcare industry
Qualifications:
- 0–2 years of digital media, ad operations, or media investment experience (agency experience or internship preferred)
- Working knowledge of digital trafficking, campaign setup, and QA processes
- Proficiency in Microsoft Excel and/or Google Sheets
- Familiarity with Google Campaign Manager 360, social platforms, and programmatic environments
- Basic knowledge of GA4, Tableau and Looker Studio preferred
- Bachelor’s degree required; BS/BA in Marketing, Advertising, Digital Media, or related field preferred
- Passion for digital media and continuous learning
Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
About Us:
Unlock Health is a full-service marketing communication agency, grounded in technology, built for healthcare - and integrated with a managed care consultancy with deep revenue strategy expertise. We brought together leading healthcare firms to solve a core challenge: aligning brand, marketing, technology, and revenue strategy so healthcare organizations can attract and retain patients, grow brand equity, and protect their margins. We help our clients do everything from patient acquisition and brand building, to simplifying complex martech ecosystems, and creating digital experiences. Our work is rooted in clarity, authenticity, and a deep understanding of what moves healthcare forward.
