Job Description
VERB is a digital marketing and technology agency with our head office located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world’s biggest destinations, resorts, and travel brands—and with our employee travel credit, it’s easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office– or wherever we happen to be working. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.
Sounds good? Great, here’s who we’re looking for…
The Performance Media Strategist is responsible for managing the end-to-end paid media for high-profile clients. This includes the planning, implementing, and reporting on campaigns. They act as the go-to escalation point for client questions and concerns on campaigns and strive to find new tactics and platforms while collaborating with other internal teams.
What You Will Do
Responsible for the monitoring, optimizing, and reporting of campaigns on an ongoing basis
Optimize campaigns based on goals and review analytics to ensure goals are being achieved
Work directly with Analytics team to report on insights and measurement of KPIs
Establish channel and tactical strategies along the path-to-purchase
Establish benchmarks and projections for tactics
Work directly with clients to present findings and strategy
Work with creative teams to develop fresh concepts and ideas that drive results
Work with development teams on tracking plans, best practices, and issue resolution
Monitor campaign budgets and results, making budget and channel allocation recommendations as necessary
Set-up and manage campaigns across various digital platforms
Set up new accounts and implement account strategy
Set up new accounts and oversee Analysts’ or Coordinators’ account strategies
Present and report to clients as well as be the go-to escalation point for client questions and concerns on campaigns
Proof dashboards, ensuring the are accurate prior to status meetings
Be a mentor for other team members
Maintain knowledge of industry best practices and developments in technology
Draft POVs on new tools and tactics, as required
Draft search and social copy, as required
3-5 years of experience managing paid media
Post-secondary education in advertising, marketing, journalism, business, or relevant experience
Highly knowledgeable and proficient with paid social platforms (i.e., Facebook, Instagram, TikTok, Pinterest, etc.)
Experience with Google Ads and Google Analytics and on-top-of new developments with Google
Up to date on the latest digital trends and able to apply educated recommendations based on this knowledge
Demonstrates an interest in researching new channels and methods of paid amplification
Strong attention to detail and proven ability to manage budgets
Excellent written and verbal communication with experience presenting to clients
Highly organized with the ability to function in a fast-paced business environment
Experience in travel and hospitality considered an asset
Our benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you’re around.
In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:
- 75% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up your claims
- A healthy living account
- Company matching RRSP program
- Top up for Parental/Pregnancy leave
- Remote and flexible work arrangements
- Transit and fitness discounts
- Recreational sports teams
- Learning and development opportunities with a multitude of resources
- Internal recognition programs
