Head of Product

Job Description

Role: Head of Product

Reports to: Head of Technology

Location: Remote working (UK based) We are currently a remote-first organisation, but hybrid working may be an option in the future.

Salary: Circa £100k p.a, depending on experience, plus equity and benefits

Hours: Full-Time 37.5 hours per week

Please note

All communication regarding your application should go through the official application channels or our company careers page. Contacting Vestd employees via email, personal social media, or other informal routes is not appropriate. We also have a zero-tolerance approach to any form of harassment or abuse directed at our team. Candidates who do not respect these boundaries may be disqualified from the recruitment process and, in serious cases, barred from applying in future.

About Vestd

Vestd is a leading sharetech platform for equity management - shares schemes, fund raising, company secretarial and much more.

Our regulated platform makes light work of all of the most popular and tax-efficient share scheme types, empowering businesses to attract and retain their talent. Our powerful software also helps investors, and founders seeking investment.

Vestd was founded by Ifty Nasir, who lives and breathes our mission. Vestd’s big moonshot aim is to see one billion people worldwide invested in the companies they work hard to grow by 2030. We are all about inclusion and fairness for our customers and our team.

Vestd is also a B Corp-certified company, which means we’re committed to balancing profit with purpose. We care about our people, our customers, and the wider world – and we hold ourselves to the highest social and environmental standards.

If you’d like to learn more about Vestd, check out this short video from our founder, Ifty.

Equality, diversity and inclusion (EDI) at Vestd

At Vestd, we prioritise equality, diversity, and inclusion, so we write about it here rather than at the end of the job advertisement. We’re committed to building a respectful, inclusive, and diverse team. Trust is one of our core values; with that comes a commitment to fairness and transparency. We want to be open about our EDI efforts.

Research shows that while men are likely to apply when they meet 60% of a job’s requirements, women and individuals from underrepresented groups often apply only when they meet every criterion.

We understand the value of transferable skills and the unique perspectives that diversity brings. That’s why we encourage applications from candidates with unique strengths and experiences.

If you need any adjustments or support with your application, please let us know in your application or throughout the process.

The role

We’re looking for an experienced, strategic and hands-on Head of Product to lead and evolve Vestd’s product function through its next stage of growth.

This is a critical leadership role, responsible for defining product vision, shaping strategy, owning roadmap delivery, and ensuring we continue building category-leading equity management software for founders, finance teams, employees, advisors and investors.

This role requires a strong balance of strategic thinking and practical execution. You will work closely with Engineering, Design, Revenue, Customer Success and Leadership to ensure our product strategy supports business growth, customer retention and market differentiation.

AI capability is a critical part of this role. We are looking for someone who can demonstrate practical, thoughtful application of AI within product development, internal processes or customer experience — and who can identify meaningful opportunities for AI to improve how we build and deliver product.

This role would suit someone who enjoys building, improving and scaling product functions in fast-moving environments and who can bring structure, challenge and clarity as we grow.

The primary responsibilities of this role

We cannot provide an exhaustive list of duties; additional duties will arise, but the following will be core elements of this role:

Product Vision & Strategy

• Define and lead Vestd’s product vision, strategy and long-term roadmap aligned to company goals and growth priorities.
• Translate business objectives, customer needs and market opportunities into a clear and actionable product strategy.
• Identify new product opportunities across equity management, share schemes, valuations, compliance and investor reporting.
• Embed AI thinking into product strategy and identify meaningful opportunities to improve customer experience, internal efficiency and product capability.
• Monitor market trends, customer behaviour and competitor activity to inform strategic decision-making.

Roadmap Ownership & Delivery

• Own and prioritise the product roadmap, balancing customer value, commercial impact and technical feasibility.
• Ensure roadmap priorities are clearly communicated and aligned across Product, Engineering and commercial teams.
• Drive product delivery with clear ownership, realistic planning and strong delivery discipline.
• Balance short-term improvements with long-term strategic product development.
• Support integration strategy across key connected platforms including payroll, HRIS, legal and finance systems.

Execution & Leadership

• Own the end-to-end product lifecycle from discovery through to launch, iteration and optimisation.
• Lead, coach and develop Product Managers and support the growth of the wider product function.
• Improve product operating frameworks, processes and decision-making practices.
• Build a high-performing product culture centred around accountability, collaboration and continuous improvement.
• Bring structure and challenge to product decision-making as the business scales.

Customer Insight & Research

• Deeply understand user needs across founders, CFOs, legal teams, HR, employees, investors and advisors.
• Regularly run discovery interviews, usability sessions and validation workshops.
• Translate insights into actionable product opportunities.
• Lead product discovery, customer research and validation activities to deeply understand customer needs.
• Conduct user interviews, usability testing and discovery workshops to inform product direction.
• Translate customer feedback, behavioural insight and usage data into product opportunities.
• Build strong customer empathy across multiple user groups including founders, finance teams, employees and advisors.
• Use experimentation and testing to validate product ideas and reduce delivery risk

Cross-Functional Enablement

• Partner closely with Engineering and Design to ensure effective product development and delivery.
• Work collaboratively with Revenue, Partnerships, Marketing and Customer Success to support product launches and adoption.
• Align product priorities with commercial goals and customer retention strategies.
• Support internal product training and enablement to improve product knowledge across the business.
• Act as a strong product voice across the wider leadership team.

Operational Excellence

• Use product analytics and data to measure product performance, adoption and customer engagement.
• Track and improve key product metrics including usage, retention and feature success.
• Establish strong product processes, documentation and governance frameworks.
• Improve delivery efficiency, product quality and decision-making consistency.
• Use AI and automation where appropriate to improve internal product operations and workflows.

Equity Domain Expertise (Can Learn in Role)

• Build strong knowledge of equity management, cap table structures and share schemes including EMI and CSOP.
• Develop understanding of valuations, tax implications and investor reporting requirements.
• Work closely with internal and external subject matter experts to translate complex equity concepts into intuitive product experiences.
• Stay informed on relevant regulatory and compliance developments affecting the product.
• Use domain knowledge to strengthen Vestd’s market position and customer value proposition.

Essential elements for this role

These are the skills and qualifications we consider important for this role:

• 7+ years in Product Management, including at least 3 years in a senior product leadership role.
• Strong experience in B2B SaaS product leadership.
• Experience building and scaling complex multi-stakeholder software products.
• Demonstrable practical application of AI in product development, operational efficiency or customer experience.
• Strong strategic product thinking with hands-on execution capability.
• Experience improving product operating models, product processes and delivery frameworks.
• Strong commercial awareness and ability to connect product decisions to business outcomes.
• Excellent product discovery, research and experimentation capability.
• Strong data-led decision-making and analytical capability.
• Experience leading, coaching and developing product professionals.
• Excellent cross-functional stakeholder management skills.
• Experience working with APIs, integrations and connected product ecosystems.

Nice to have

These will help you stand out from the pack:

• Experience in equity management, share schemes or cap table software.
• Experience in FinTech, HRTech, payroll, legal tech or compliance-focused SaaS.
• Experience in regulated or compliance-heavy product environments.
• Experience in product-led growth or onboarding optimisation.
• Experience using product analytics platforms such as Amplitude, Mixpanel or similar.
• Experience working in startup or scale-up environments.

Key deliverables and how measured

Clear product strategy and roadmap established and adopted across the business Measured by leadership alignment, roadmap clarity and team adoption

Improved speed and consistency of product delivery Measured by delivery predictability, cycle times and release confidence

Increased product adoption and customer engagement Measured by product usage, feature adoption and customer retention

AI opportunities identified and embedded into product delivery or customer workflows Measured by efficiency gains, product improvements or customer value creation

Improved product discovery and validation practices Measured by customer research cadence, testing quality and decision confidence

Enhanced cross-functional product collaboration Measured by stakeholder feedback, launch readiness and commercial alignment

Growth and development of the product team Measured by team capability, ownership and performance

Strengthened product positioning in the market Measured by competitive differentiation and customer feedback

What does success look like in this role?

Within 3-6 months, you will have:

• Delivered a clear, customer-aligned product strategy and roadmap
• Introduced a comprehensive metric system, increasing adoption, and time-to-value.
• Delivered new capabilities that strengthen our equity management offering.
• Introduced strong product discovery and research practices.
• Built trust and alignment with Revenue, CS, Sales, and Partnerships teams.
• Developed a strong, empowered product team with clear responsibilities.
• Positioned the platform competitively in the market with meaningful differentiation.

Culture fit

What makes Vestd folk collaborative, adaptable, and eager to grow?

• Thrives in a startup environment, ready to tackle diverse challenges with enthusiasm.
• Adaptable - open to taking on responsibilities beyond the defined role as needed.
• Passionate about contributing to a culture of innovation, collaboration, and continuous improvement.
• Embraces technology to improve processes and drive efficiency.

What you can expect

Our culture is our backbone (BreatheHR named us one of the ‘Top 3 Companies in the UK for Company Culture’), and we take team happiness seriously.

Vestd strives to be as principled as possible. We’re all about Goal 8 of the United Nations ‘Sustainable Development Goals. This goal is about ‘Decent work and economic growth,’ and we consider it both with our external activities and internal workings.

We’ll do everything we can to help you grow in your role. In return, you’ll want to learn all about our industry and do all you can to help us continue leading it.

Vestd is “remote-first”, so in return for your commitment, diligence, and productivity, you’ll have a lot of autonomy during your working day. Some roles demand office hours (to fit our customers’ schedules), but we are committed to offering flexibility where possible.

Happy employees make for happy customers, as demonstrated in our five-star reviews. Vestd’s excellence has also been recognised by The Europas, The Fintech Awards London, The Hustle Awards, TechRound, and BusinessCloud’s Fintech50. See more about our awards here.

This could be the perfect opportunity if you’re an autonomous, self-driven individual passionate about contributing to a meaningful mission and value being part of a supportive, close-knit team.

Why work at Vestd?

Vestd is a great place to work. Don’t just take our word for it - take a look at the award-winning suite of benefits that you can look forward to as one of our folk:

• This job remote-first, although attendance is required twice yearly at our in-person get-togethers.
• A flexible environment to help you achieve the best work/life balance.
• Equity, of course! (After the qualifying period).
• Monthly recognition scheme, where we celebrate our folk.
• Support with home working equipment*.
• A personal training and development budget to keep your career and professional growth on track.
• Private medical insurance with Aviva (after the qualifying period).
• Team retreats are held twice a year. They can include an overnight stay and focus on fun and team cohesion.
• Great team ethos, connect through regular team and company socials.
• 25 days annual leave plus one extra day per year of service (up to five days).
• Employer contribution pension scheme (after the qualifying period).

We’re looking for somebody with initiative who can focus on the business and their personal growth path. This is a great time to join our team, and it would be a superb role for the right person.

*At Vestd we provide our folk with the hardware and software required to support them in their role. As a remote-first business, we expect anyone applying for a job to have a suitable, quiet working space. You must have an appropriate desk/table and chair, with a reliable internet connection.

Our application process

We are accepting rolling applications for this role with no fixed end date - if you are interested in joining the Vestd folk, please apply when you can. We will respond to every applicant, but we may only screen some candidates depending on the number of applications received.

Our recruitment pipeline has a few stages, giving you plenty of opportunities to learn about Vestd as we take the time to find someone who is the best fit for the role. We aim to complete the selection process as efficiently as possible, and we are committed to making our candidate experience as inclusive as we can, so please get in touch with us if you require any information or support during the application process or need to ask for any adjustments.

A typical selection process might be:

• Apply online,
• 20-minute screening call,
• Task-based assignment,
• 45-minute interview with the hiring manager and team member,
• 45-minute team, cultural interview,
• 30-minute interview with the CEO.

We are excited to receive your application.

When a role is filled, we will let all the applicants know to let them know.

This job is based within the UK. You must be primarily UK-based and eligible to work in the country.