Job Description
Company Description
We Are Rosie is seeking a Paid Social Manager
Location: Remote
Commitment: Full-time (40 hours/week)
Duration: Through December 31, 2026 | Start: ASAP
Hourly Rate: $75/hr
Must-Have Requirement: Studio entertainment theatrical campaign experience required.
About We Are Rosie
We Are Rosie is a flexible talent platform and full-service marketing partner helping brands build agile teams with the best independent marketing talent. With a community of over 35,000 marketers and creatives, we power award-winning work for some of the world’s most beloved brands. We’re reimagining how modern marketing gets done with flexibility, equity, and humanity at the core.
About the Company
The Client is one of the world’s most acclaimed stop-motion animation studios, known for creating critically celebrated, visually groundbreaking animated films. Based on the West Coast, the Client is beloved for its fearless storytelling, handcrafted artistry, and emotional depth. As the Client expands its marketing and theatrical distribution presence, the studio is building a dedicated paid media team to support its next slate of releases.
Job Description
About the Role
We Are Rosie is seeking a Paid Social Manager to manage day-to-day execution and optimization of the Client’s paid social campaigns across Meta, TikTok, YouTube, and other platforms throughout the studio’s 2026 theatrical release cycle. This is a hands-on execution role reporting to the Paid Social Associate Director and working as part of a fully integrated paid media team.
The right candidate is platform-fluent, has worked on entertainment or studio campaigns before, and can independently manage active media buys across multiple channels simultaneously.
Prioritized Responsibilities
Campaign Execution
- Set up, launch, and manage paid social campaigns across Meta, TikTok, and YouTube for the Client film releases
- Implement audience targeting strategies, creative rotations, and bid management aligned to the AD’s direction
- Own trafficking and campaign structure including naming conventions, pixel/tag implementation, and UTM tracking
- Maintain budget pacing and daily spend targets across all active campaigns
Optimization & Testing
- Monitor performance daily and make hands-on optimizations to improve efficiency and delivery
- Execute A/B and creative testing plans informed by the Paid Social AD
- Identify underperforming audiences, placements, or creative assets and escalate with recommended adjustments
- Stay current on platform algorithm changes, new ad formats, and best practices relevant to entertainment campaigns
Reporting
- Pull regular paid social performance reports and contribute to cross-channel dashboards
- Flag issues and optimization wins to the Paid Social AD proactively
- Maintain clean, well-organized account structure and documentation for visibility and continuity
Qualifications
Qualifications
3–5 years of paid social experience at a media agency or in-house team
(Required) Experience managing paid social campaigns for entertainment, theatrical, or studio clients
Strong hands-on proficiency with Meta Ads Manager, TikTok Ads Manager, and YouTube/Google Ads
Experience with trafficking, pixel/tag setup, and UTM tracking best practices
Comfortable managing multiple active campaigns simultaneously under tight release-window timelines
Detail-oriented, organized, reliable; someone who can be counted on to catch issues before they escalate
Full-time availability (40 hrs/week) confirmed before engagement
Key Characteristics
Pedigree: Media agency or studio-side paid social practitioner with platform fluency and proven entertainment campaign experience.
Passion: Loves the craft of social media advertising, and finds the intersection of audience data, creative performance, and release-window timing genuinely exciting.
Potential: A reliable, high-output executor who can run active buys across three platforms at once and still find time to test new approaches.
Play: Keeps things clean: organized account structure, consistent naming, and a log of what was changed and why.
Additional Information
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.
