Job Description
Company Description
At Wellbeam Consumer Health, we are inspired by our consumer. We are creating the leading ecommerce-focused consumer wellness business, delivering value-added products that help people thrive. We’re focused on dramatically accelerating existing brands as well as adding select, new digitally-native consumer wellness brands.
The current Wellbeam portfolio includes Eu Natural, a digitally-native provider of vitamin and mineral nutritional supplements; TruSkin, a leading skincare brand with a range of high quality, plant-powered products including the #1 best-selling facial serum on Amazon; and BioTRUST Nutrition, a fast-growing, leading eCommerce, nutrition brand with a portfolio of premium-quality, science-based products that focuses on making health living and health aging more accessible and enjoyable. Wellbeam is backed by American Pacific Group.
Job Description
Role: Senior Shopify Developer (DTC / CRO-Focused)
Objective
Hire a senior, A-player Shopify developer to own our website experience end-to-end.
Primary goal:
- Increase conversion rate and site performance
- Ship high-quality landing pages quickly
- Support full website rebuild + ongoing experimentation
This role replaces the need for an external agency and brings execution in-house.
Core Responsibilities
1. Landing Page Development (Primary Focus)
- Build net-new landing pages from Figma
- Translate designs into pixel-perfect, responsive Shopify pages
- Improve layouts, UX, and conversion during implementation
- Create iterations / variants for testing
Expectation:
- Fast turnaround
- High quality
- CRO-minded execution (not just design replication)
2. Shopify Development (Full Ownership)
- Customize and extend Shopify theme (Liquid, JS, HTML/CSS)
- Build reusable sections and templates
- Implement new functionality within Shopify architecture
- Troubleshoot bugs and fix issues quickly
3. CRO & Experimentation
- Implement A/B tests and landing page variations
- Identify opportunities to improve conversion
- Optimize funnels, PDPs, and landing experiences
4. Site Performance & Technical Quality
- Improve site speed and Core Web Vitals
- Ensure clean, scalable, maintainable code
- Optimize mobile experience
5. Website Rebuild Support
- Contribute to full site refresh
- Build new templates, structures, and components
- Maintain ongoing production while rebuild is in progress
Success Criteria
- Landing pages are shipped quickly and consistently
- Developer can build a net-new page in hours, not days
- Conversion rate improves over time
- Site speed and performance improve
- Minimal need for oversight or hand-holding
- Acts as owner of the Shopify experience
Requirements
Must-Have
- 5+ years Shopify development experience
- Strong in:
- Shopify Liquid
- JavaScript
- HTML/CSS
- Theme architecture and customization
- Experience building DTC landing pages
- Strong understanding of:
- UX/UI
- CRO principles
- Mobile-first design
Capabilities Required
- Can take Figma designs → production-ready pages quickly
- Can improve layouts and flows independently
- Balances speed and quality
- Strong async communication (Slack, minimal meetings)
Nice-to-Have
- A/B testing tools (Convert, VWO, etc.)
- Experience with page builders (Replo, Shogun)
- Subscription platforms (Recharge, Skio)
- Analytics setup (GA4, Meta Pixel)
- Technical SEO knowledge
- Experience with $10M+ DTC brands
Working Model
- Reports into: Founder / Growth team
- Works closely with: Design (Figma-based workflow)
- Communication: Slack, async-first
- Minimal meetings
- High ownership, fast execution environment
Candidate Profile (What We Actually Want)
- Senior-level operator (not junior / mid)
- Has worked on high-performing DTC brands
- Thinks in conversion, not just code
- Fast executor with strong judgment
- Can operate independently without PM overhead
What We Do NOT Want
- Pure “ticket-taker” developers
- Slow, process-heavy agency-style devs
- People who only implement designs without thinking
- Anyone without real CRO / DTC experience
Compensation & Structure
- $60K–$80K USD
- Full-time or contractor
- Must be North America-based
Hiring Notes
- Prioritize candidates with real DTC examples
- Must provide live Shopify sites or landing pages
- CRO thinking is a key filter (not optional)
- Speed of execution is critical
Additional Information
Screening Question (Required)
“Walk me through a landing page you built that improved conversion rate. What did you change and why?”
