Job Description
Company Description
At Wellbeam Consumer Health, we are inspired by our consumer. We are creating the leading ecommerce-focused consumer wellness business, delivering value-added products that help people thrive. We’re focused on dramatically accelerating existing brands as well as adding select, new digitally-native consumer wellness brands.
The current Wellbeam portfolio includes Eu Natural, a digitally-native provider of vitamin and mineral nutritional supplements; Penetrex, a leading joint & muscle relief and recovery brand; TruSkin, a leading skincare brand with a range of high quality, plant-powered products including the #1 best-selling facial serum on Amazon; and BioTRUST Nutrition, a fast-growing, leading eCommerce, nutrition brand with a portfolio of premium-quality, science-based products that focuses on making health living and health aging more accessible and enjoyable. Wellbeam is backed by American Pacific Group.
Job Description
Job Title: Social Media Coordinator
Location: Remote
Department: Marketing – TruSkin
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Role Overview
We are seeking a creative and detail-oriented Social Media Coordinator to support the digital presence of TruSkin, a leading skincare brand. This role will be responsible for content creation, coordinating with external agencies, and actively managing our online community to drive engagement, brand awareness, and growth.
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Key Responsibilities
Create engaging static and video content for social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.) aligned with TruSkin’s brand voice
Create and appear in on-camera video content to support short-form and engaging social media storytelling
Develop clear and strategic creative briefs for third-party agency partners to ensure high-quality execution
Plan and execute the social media content calendar in collaboration with internal Marketing and Brand teams
Manage day-to-day community engagement, including responding to comments, DMs, and customer interactions in a timely and professional manner
Monitor social media trends, skincare industry insights, and competitor activity to identify growth opportunities
Track and report on social media performance metrics (engagement, reach, conversions, etc.)
Collaborate cross-functionally with Marketing, Product, and E-commerce teams for campaigns and product launches
Ensure all content adheres to TruSkin’s brand guidelines and maintains a consistent tone and visual identity
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Qualifications
Qualifications
Bachelor’s degree in Marketing, Communications, or related field
1–3 years of experience in social media management or digital marketing
Strong understanding of major social media platforms and best practices
Hands-on experience with content creation tools (Canva, Adobe Suite, CapCut, etc.)
Excellent written and verbal communication skills
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Demonstrated experience in on-camera video creation, with clear examples in both portfolio and resume (strongly preferred)
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Preferred Qualifications
Experience working with agency partners
Familiarity with analytics tools (Meta Insights, Google Analytics, etc.)
Experience in skincare, beauty, or eCommerce brands is a strong plus
Comfortable creating short-form video content (Reels, TikToks, etc.) and appearing on camera
Additional Information
Key Skills
Creativity & storytelling
Attention to detail
Communication & collaboration
Analytical thinking
Time management
