Job Description
ABOUT PRIMAL HARVEST
Primal Harvest is a leading holistic wellness brand dedicated to empowering individuals to take charge of their health and well-being through high-quality, natural products. Primal Harvest offers a range of high-quality supplements and wellness products designed to support various health needs, including immunity, gut health, sleep, and joint care.
As a Direct-to-Consumer brand, we pride ourselves on transparency, trust, and creating a dependable wellness foundation for our customers. Primal Harvest was founded in 2018 and is a brand of Prime6 Brands GmbH and Primal Harvest LLC, with two international hubs in Miami, Florida, USA and Cologne, Germany. Learn more at primalharvest.de / primalharvest.com
WORKPLACE
Remote, East Coast US. Miami is preferred.
ABOUT THE ROLE
The Ad Creative Strategist owns performance creative strategy, process, and analytics across all paid media channels. This role turns customer insights, product benefits, market trends, and performance data into ad concepts that drive effective customer acquisition and brand growth. You will develop the hooks, angles, scripts, briefs, and creative insights that fuel paid media performance across channels, with a focus on Meta and TikTok.
This role is for an expert in paid digital advertising who can develop creative strategy, build processes, leverage AI and human capabilities, generate diverse effective concepts, analyze performance, and manage / collaborate with teams to deliver exceptional ad performance.
This role reports to the Head of Acquisition / Growth in the Marketing function.
WHAT YOU WILL DO
1. Define Performance Creative Strategy
Develop and lead paid ad creative strategy across key marketing platforms with an initial focus on Meta and TikTok
Track creative trends across platforms, competitors, and other relevant brands and generate net new creative ideas based on novel concepts
Ensure close alignment between performance creative and brand strategy / guidelines to ensure ad content helps drive both marketing and brand objectives
2. Build and Manage Performance Creative Process
Build and manage a structured performance creative process ensuring close collaboration and alignment across marketing and creative teams
Lead research on customer insights, reviews, objections, product benefits, and competitive actions that lead to the generation of high-performing creative ideas.
Develop paid ad concepts, hooks, angles, scripts, and creative briefs that enable other stakeholders to consistently deliver high quality assets with high velocity
Use AI tools and workflows to track, evaluate, generate, and iterate ad creatives and consistently stay up to date on new tools and capabilities that drive improvement
Ensure ad content is aligned with brand and legal / compliance requirements whether AI or human generated
Develop and improve feedback loops between acquisition, retention, ecomm, creative, customer support, and other teams to drive continuous improvement
Maintain a clear creative testing library with learnings, winners, losers, and next-step recommendations.
3. Run Analysis, Generate Insights, Drive Improvements
Analyze ad performance across key metrics including CTR, CVR, CAC, CPA, ROAS to identify opportunities / issues and use insights to improve strategy, process, and creative
Ensure clarity and aligned on channel, audience, and product priorities and manage budgets, ad quality / quantity, and performance outcomes accordingly
Distill insights into executive level updates and recommendations
WHAT YOU BRING
3–6+ years of experience in creative strategy, performance marketing, paid social, growth marketing, content strategy, or related roles.
Experience developing paid ad creative for DTC, eCommerce, CPG, wellness, supplements, health, beauty, lifestyle, or digitally native consumer brands.
Strong understanding of Meta, TikTok, YouTube, Google, UGC, creator-led content, and paid social creative formats.
Ability to write clear creative briefs, ad hooks, scripts, messaging angles, and testing hypotheses.
Strong analytical fluency; you can read performance data and translate it into actionable creative direction.
Understanding of acquisition metrics such as CAC, CPA, ROAS, CTR, CVR, AOV, LTV, and creative fatigue.
Strong customer research instincts, including the ability to mine reviews, comments, surveys, competitor ads, and product insights for creative angles.
Comfort working with designers, editors, creators, copywriters, agencies, and performance marketers.
Ability to operate in a lean, fast-moving environment with ambiguity, limited resources, and high expectations.
Interest in health, wellness, supplements, and consumer behavior.
PERKS & BENEFITS
At Primal, you’ll be part of a fast-growing health and wellness brand where your work truly makes an impact. Join us in our mission to educate, inspire, and empower people to take charge of their health and well-being. By contributing to our dynamic team, you’ll play a vital role in shaping a healthier future. Plus, we offer a range of incredible US benefits and perks, including:
Comprehensive Health Benefits
Generous Paid Time Off and Holidays
Paid Parental Leave (primary & non-primary)
Short-term and Long-term disability
401K + Match
ClassPass membership
Flexible working options
Team Events
Product Discounts
Primal Harvest offers a comprehensive benefits package. The annual base salary range for this position is $115,000 - $130,000 USD/year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to: location, education, skills, training, and experience. This position may also be eligible for an annual discretionary bonus.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, or any other legally protected factor. Primal Harvest is committed to offering reasonable accommodation to job applicants with disabilities. Primal Harvest does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.
