Manager Content Marketing

Job description

We are looking for a highly strategic and results-driven Manager, Content Marketing to be the architect of our entire content ecosystem. This is a critical, high-impact role that goes beyond writing; you will own the vision, execution, and optimization of all content designed to educate business owners, accelerate the sales pipeline, and solidify WorkWave’s position as the dominant market authority.

You will leverage a deep understanding of audience needs, B2B sales cycles, and data analytics to build a robust content program that drives measurable business outcomes.

WHAT YOU’LL DO:

• The Manager, Content Marketing will lead content initiatives, mentor junior team members, and ensure all content aligns with brand messaging, drives customer engagement, and supports marketing and sales goals.
• Strategic Planning: Develop and own the end-to-end content strategy, from ideation and planning to distribution and measurement. Align the content strategy with overall brand, marketing, and business objectives.
• Content Ecosystem Management: Map out the customer journey and define the content needed at each stage (awareness, consideration, decision, and retention). Manage a comprehensive content calendar across all platforms, including blogs, ebooks, video, and whitepapers. Manage AI tools and must be passionate about integrating AI tools into the content development process.
• Content Creation & Oversight: Oversee the content creation process, either directly or by guiding a team of writers, designers, and subject matter experts. Ensure all content is high-quality, on-brand, and optimized for search engines (SEO) and user experience.
• Performance Analysis: Define and track key performance indicators (KPIs) for content, such as traffic, engagement, lead generation, and conversions. Use data analytics to measure content effectiveness and make data-driven decisions to optimize the strategy.
• Research and write original copy and/or edit copy for a wide range of marketing materials including website copy, blog posts, case studies, eBooks, email campaigns, landing pages, whitepapers, and sell sheets

WHAT YOU’LL BRING:

• Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Experience: 5-7 years of experience in content strategy, digital marketing, or a related field, with a proven track record of developing and executing successful content strategies. Experience working for b2b SaaS companies is preferred. Experience with field service is preferred.
• Skills:
• Deep understanding of the full content lifecycle, from ideation to distribution and analysis.
• Experience content marketing platforms, specifically those powered by AI.
• Exceptional writing, editing, and verbal communication skills.
• Proven leadership skills and experience in mentoring a team.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.

WHO YOU ARE:

• A strategic and creative thinker with a passion for storytelling.
• Highly collaborative and an effective communicator.
• Self-motivated and able to work independently.
• Detail-oriented with a strong focus on quality.
• A constant learner who stays ahead of content marketing trends.
• Flexible and open to new tools and processes

$80,000 - $85,000 a year

WHAT YOU SHOULD KNOW ABOUT US:

• We are laid back but buttoned up. We offer a casual work environment and remote work flexibility and have a passion for developing creative, innovative best in class solutions that directly contribute to the success of our customers

• We care deeply and deliver service and solutions that make a real difference in the lives of our clients and their businesses

• We openly accept others as they are and build strong partnerships based on trust

• Teamwork and collaboration is key to help our colleagues and customers solve their challenges

• Our team is energetic, fun, naturally inquisitive and eager to make an impact, we invite you to join us!

LOVE WHAT YOU DO, NO MATTER WHERE YOU DO IT:

• Join our Remote-First Global Work Community: WorkWave provides an innovative and dynamic remote-first Global Work Community that encourages growth, creativity, and collaboration. No matter what stage of your career or where you live, WorkWave is your place to be part of a global company with a startup feel, where your ideas matter and your growth is a priority.

A GLOBAL COMPANY WITH A LOCAL PRESENCE:

• We know that there are benefits of being in the office and working from home. WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired. Our teams are well versed at working collaboratively in a fully virtual environment.

• Our HQ is based at our state of the art home office in the historic Bell Works complex located in Holmdel Township, New Jersey. We keep our offices available to all to use when working remotely isn’t feasible, or to help with cross training, team building and/or brainstorming.

• We have employees in over 30 states, 7 countries and many regional offices - each with their own set of perks and opportunities to give back to the local community.

• Whether you work remotely or take advantage of one of our offices, you’ll find a community of WorkWavers that value diversity, and care deeply about our products, clients, our communities and each other.

RELAX, WE’VE GOT YOU COVERED:

• Employees can expect a robust benefits package, including health and dental and 401k with company match

AND BEYOND…

• Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays

• Up to 4 weeks paid bonding leave

• Tuition reimbursement

• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!

• ²⁴⁄₇ access to virtual medical care with Teladoc

• Quarterly awards based on peer nominations

• Regional discounts and perks

• Opportunities to participate in charitable events and give back to the community

GROW WITH US:

• We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth

• Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!

• Our employees have access to extensive video libraries for soft skill and role specific training available ²⁴⁄₇ and live trainings are provided throughout the year

JOIN OUR WINNING TEAM!

• 10 Time winner of Best Place to Work in New Jersey by NJBiz!

• WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine

• Recently named one of The Software Report’s 3rd annual list of the Top 100 Software Companies of 2022 (worldwide!)

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status: Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WorkWave, we are dedicated to building a diverse, inclusive and authentic workplace, so if you feel like you could make a great impact in this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles!

WorkWave supports salary transparency, however please note that salary estimates provided by websites (LinkedIn, Glassdoor, etc.) and not by WorkWave may not accurately reflect the actual salary range for the position.