YOYABA

We are a revenue marketing and demand generation agency for B2B software companies, primarily in the DACH region. Our services help clients create, capture, and convert inbound demand to increase pipeline and revenue. We specialize in SaaS, B2B SaaS, Performance Marketing, Paid Growth, and Organic Growth. Our Paid Growth services focus on paid social (LinkedIn, Meta) and paid search (Google). Organic Growth covers SEO and content strategy to generate and capture demand. Our Revenue Operations services implement and harmonize processes, workflows, and tech infrastructure for revenue engines. We have worked with over 100 B2B SaaS companies. We also produce the podcast ‘Revenue Marketing Realtalk,’ where our founder Tim Rath and VP Revenue Marketing Matthis Janssen discuss B2B marketing and demand generation.

Our mission is to scale B2B software companies through revenue marketing. We operate on values of honesty, loyalty, and performance. Honesty is a cornerstone for growth, enabling us to learn and continuously improve. We apply loyalty to both employees and customers, strengthening relationships through shared experiences. Performance is defined by measurable results, and we motivate employees through coaching and individual development.

Our team consists of over 50 professionals, who we call YOYABEES. Our work culture focuses on operational excellence and continuous growth, fostered by our values of honesty, loyalty, and performance. While committed to remote work, we maintain our headquarters in Hamburg-Winterhude, which we consider the heart of our company. Our environment is inspiring, promoting a steep learning curve through daily interaction with high-performing individuals. We encourage employees to co-create and take responsibility, contributing to their personal and professional growth.

We offer several employee benefits and perks. We support remote work and provide a free MacBook for productivity from various locations. We also cover HVV tickets or Bahncards for mobility. For financial health, we offer company pension options and advice from financial experts. We support physical well-being through subsidized memberships at a premium gym near the office and Urban Sports Club. We also provide individual coaching sessions for continuous personal and professional development. Our Hamburg office offers coffee, sodas, and white wine.