Job description
ABOUT THE ROLE:
Zeno Group is looking to hire a Senior Vice President, Planning to join our North American Planning team. The right candidate will be insatiably curious about culture and people, a master storyteller, and relentless about uncovering compelling insights and crafting strategies that make genuine and meaningful connections between companies and audiences. This person will be a collaborative team player and inspiring leader to our growing team of planners, thrives in a growth mindset, and ultimately will play a pivotal role to drive the business of our clients and agency forward.
Being part of the Zeno Planning team means making the complex, simple. This role will cover multiple clients and categories across Brand, Corporate, and Tech, partnering closely with our primary research, analytics and creative teams across the network to deliver work that matters.
RESPONSIBILITIES:
- Set a new bar for depth of insights and creative fodder, infusing ambition, imagination, and revolution into the strategic process.
- Determine priorities and independently lead strategy efforts for multiple clients and new biz opportunities, from research to insights and strategy development through execution.
- Proactively listen for opportunities and build the case for additional strategic solutions within existing business.
- Manage and develop junior staff to conduct secondary research efficiently by analyzing research data to learn new insights, develop strategy and provide guidance on which key insights should inform the narrative.
- Working with practice leadership, develop the agency’s real-time cultural fluency and explore the latest AI research capabilities.
- Direct primary research initiatives ensuring methodologies match research objectives.
- Use a research-driven approach to develop the right questions, be an aggregator and help Zeno stand out at the table.
- Explore the intersection of culture, brands, and audiences from new angles to arrive at deeper insights.
- Develop innovative trends forecasts and landscape analysis reports across a variety of industries and clients.
- Identify key trends to help teams stay on top of audience behaviors, social movements and cultural themes.
- Provide fresh insight into audience and cultural trends as needed for existing clients and teams during planning cycles and opportunistically.
- Keep up to date with innovative work across industries.
- Interact and participate in presentations to Zeno teams and clients at a moment’s notice.
QUALIFICATIONS:
- 12+ years experience in a planning role at an advertising, digital, integrated marketing, or PR agency (or equivalent experience in strategy, insights and analysis.)
- Extensive experience conducting and analyzing secondary research and developing concise, focused, compelling briefing decks for Creative and Account teams.
- Experience in consumer brand categories.
- Deep expertise in planning strategy and new business.
- Ability to explore the intersection of culture, brands, and audiences from new angles and provide guidance on deeper insights that should inform strategies.
- Excellent research skills and familiarity with standard platforms and tools, including analytics.
- Strong writing skills – can write with clarity, focus, and creativity.
- Confident presenter, ability to articulate smart and sometimes complex solutions in a straightforward and clear manner to a variety of internal and external audiences.
- Experience managing junior staff to develop skills and proficiencies
- Strong familiarity with agency planning frameworks, models and capabilities.
- Understands role that PR and social media play in the overall communications marketing mix.
- Consummate professional with high standards to evolve the role of strategy to meet the future needs of communications in a tech-enhanced, human-driven world.
SKILLS:
- Fearless: Pushes for creative thinking; is purposeful and enterprising in problem-solving; embraces diverse trends, skills, specialties, and viewpoints.
- Innate curiosity about the human condition.
- Self-described culture vulture and/or data geek.
- Detail-oriented and process-loving with the courage to think outside the box.
- Resourceful, with the ability to work independently and juggle multiple projects/clients.
- Collaborative spirit.
- Someone who is hungry and wants to be part of growing an ambitious team that deeply explores and addresses business challenges and opportunities from a distinctly human standpoint.
$185,000 - $236,000 a year
Pay range: $185,000-236,000
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
#LI-OS1 #LI-Hybrid
ABOUT US
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our “Fearless Pursuit of the Unexpected,” we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.
Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
