Job Description
ZigZag is looking for a Social Media Buyer to join our team!
The Social Buyer is pivotal in the seamless execution of digital campaigns across primary social platforms like Meta and TikTok, as well as emerging platforms. They are responsible for the setup, monitoring, and optimization of campaigns to ensure we meet performance expectations. This role requires a proactive approach to identifying and resolving potential issues, implementing innovative solutions, and leveraging advanced platform management tools and AI for strategic experimentation and optimization. The Social Buyer also plays a critical role in turning data into actionable insights, assisting account management in crafting data-driven narratives that enhance client engagement and satisfaction.
What You Will Do:
- Strategic Media Buying: Develop and implement media buying strategies that align with the company’s GTM strategy, guaranteeing performance. Focus primarily on Meta and TikTok, optimizing spend to achieve KPI goals.
- Budget Management: Manage and allocate budgets effectively across platforms, ensuring optimal spend while meeting campaign objectives.
- Delivery of Campaign Budgets/Units: Ensure the complete and timely delivery of campaign budgets and units as per client agreements and campaign plans.
- Maintain and Maximize Margins: Closely monitor and manage financial margins to ensure profitability, and implement strategies to maximize margins.
- Reporting and Analysis: Assist the account management team in analyzing and reporting campaign data, and help develop reports that narrate a compelling story for clients.
- Collaboration with Account Management Teams: Work closely with account management on RFPs, campaign briefs, planning, and pricing strategies.
- International Coordination: Collaborate with international teams to align processes and ensure client expectations are met.
- Platform Management and AI Tools: Utilize advanced platform management technologies and AI tools like Pixis for hyper-experimentation and cross-platform optimization.
- Hiring and Training: Assist in the hiring process by participating in interviews and candidate selection, and develop/execute training programs for new hires.
- All other duties as assigned.
Who You Are
- Digital Marketing Experience: At least 5 years of experience in digital marketing, including SEM, SEO, Facebook/PMDs, and/or Programmatic/Trading Desk buying and execution.
- Certifications: AdWords, YouTube, and/or Facebook certifications are a significant advantage.
- Industry Knowledge: Thorough understanding of the digital advertising space, including marketplace trends, third-party research partners, and Data Management Platforms (DMPs)
- Analytical Skills: Strong aptitude for data and analytics with a keen eye for extracting meaningful insights from complex data sets.
- Entrepreneurial Spirit: Demonstrated initiative and a proactive approach to testing innovative buying techniques and exploring new opportunities.
- Project Management: Ability to manage and prioritize multiple campaigns across various U.S. time zones, platforms, and ad formats efficiently.
- Technical Proficiency: Advanced knowledge of Excel, including calculations, pivot tables, and graph creation.
- Communication Skills: Strong interpersonal skills for effective communication in-person, on the phone, and via virtual platforms.
- Problem-Solving: Proactive in identifying issues and devising effective solutions before they escalate.
- Creativity and Resourcefulness: A creative, solution-oriented thinker who can leverage resources effectively.
- Self-Directed: Comprehends client needs and operates with a high degree of urgency, focus, and discipline.
- Organizational Skills: Highly organized and detail-oriented, capable of managing complex projects.
- Team Collaboration: Ability to collaborate effectively within a team and work independently with minimal supervision.
- Professionalism: Must demonstrate the highest levels of professionalism, integrity, and ethical standards.
- Educational Background: A BA/BS degree in Marketing, Business Administration, or a related field is required.
- Availability: Willing and able to work US time zone hours to align with campaigns, clients, and the wider team
ZigZag is committed to building a diverse, inclusive, and equitable workplace. We believe that talent knows no borders, and we welcome individuals from all backgrounds to help us shape the future of work. Guided by transparency and agility, we foster an environment where everyone is valued and empowered to thrive.
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