Job description
About us:
PurposeMed was founded in 2019 with the mission of improving access to complex care for underserved communities. We’ve grown quickly in our first few years, and now our exceptional team serves thousands of patients each month across our multiple verticals.
PurposeMed consists of three complex care business units: Freddie, Frida, and Foria, and partners with Affirming Care Pharmacy. Freddie is focused on improving sexual health through education, prevention, and treatment with a focus on the LGBTQ2S+ community—we’re the #1 rated PrEP provider in North America, serving patients in both Canada and the USA! Frida is changing the lives of patients with easier access to adult ADHD diagnosis, and fast and affordable treatment. Foria Clinic provides trans, non-binary, and gender-diverse Canadians with gender-affirming healthcare. Affirming Care Pharmacy is a specialty pharmacy with locations in Calgary, Alberta, and Mississauga, Ontario. This partnership provides our patients with an end-to-end healthcare experience, from treatment, to prescription delivery, to continuous affirming care.
We’re proud to be ranked #2 on Deloitte’s 2024 list of Canada’s 50 fastest-growing tech companies and recognized as one of Canada’s Most Admired Corporate Cultures for two consecutive years. Driven by a strong mission, our team is passionate about making healthcare accessible to those who need it most—and we make sure to have fun along the way!
Permanent, full-time opportunity
Location - Remote (Canada)
Though we have an office based in Calgary, this is a remote position that is open to candidates across Canada. PurposeMed’s office is located on the unceded and traditional territories of the peoples of the Treaty 7 region which includes the nations of the Siksika, the Piikani, the Kainai, the Îethka Stoney Nakoda which consists of the Chiniki, Bearspaw, and Good Stoney Bands, and people of the Tsuut’ina First Nation. The city of Calgary is also homeland to the historic Northwest Métis and to the Otipemisiwak Métis government, Métis Nation Battle River Territory, Nose Hill Métis District 5 and Elbow Métis District 6.
Who we hope to find:
PurposeMed is looking for a versatile Brand Designer to bring our inclusive brand identities to life through eye-catching visuals across every touchpoint, including paid ads, social content, and event activations. This role requires someone who thrives in a fast-paced environment where multiple projects need to be managed at once. In this role, you’ll partner closely with our Creative Director, sit in on monthly creative-performance reviews with our Growth team, and turn data-backed insights into fresh concepts that drive both brand awareness and sign-ups. This role will primarily focus on Freddie, our LGBTQ2S+ inclusive HIV treatment and prevention brand, but may evolve to also support other PurposeMed brands (Frida, Foria, and Affirming Care).
In this role, you’ll make an impact by:
Turning creativity into measurable impact
- Working on day-to-day creative production including creating, resizing, adapting, and optimizing paid social and dating app ads, informed by past learnings to drive performance. This is the core focus of the role.
- Collaborating with the Creative Director on campaign creative across digital, print, dating apps, web, events, and merch. You’ll be involved from concept through to asset production, depending on campaign needs.
- Supporting web projects by creating wireframes and dev-ready files, working closely with Growth, Product, and developers to ensure brand consistency.
Scaling a strong, inclusive brand identity
- Developing on-brand templates such as brochures, Instagram stories, and email headers that internal teams and partners can use to self-serve without compromising design integrity.
- Designing swag and printed collateral like shirts, stickers, posters, and event signage that feel relevant and community-driven.
Shaping how our community sees and connects with us
- Using performance data and brand insights to evolve how Freddie shows up visually and emotionally to LGBTQ2S+ communities.
- Creating design work that contributes to reducing stigma, improving access to care, and helping people feel seen and safe.
- Influencing key moments in the patient journey, from discovery and trust-building to sign-up and treatment engagement.
We need someone who:
- Has 3+ years of experience in brand or marketing design, with a strong portfolio.
- Cares deeply about PurposeMed’s mission and solving healthcare challenges for underserved communities, and ideally someone with a deep understanding of the LGBTQ2S+ community.
- Has experiencing designing for both digital and print.
- Thrives in a fast paced, reactive environment and can manage multiple projects with tight deadlines at once.
- Works independently but isn’t afraid to ask questions or collaborate when needed.
- Is fluent in Adobe Illustrator, Photoshop, InDesign, and Figma and comfortable using tools like Slack and emerging AI tools.
- Is confident designing for performance marketing and can balance brand awareness with CAC goals.
- Welcomes feedback and uses performance data to improve design decisions.
- Communicates clearly and collaborates effectively with copywriters, marketers, and developers.
- Is organized, keeps files in order, and consistently meets deadlines.
It would also be great if you have:
- Motion graphics or lightweight video-editing experience (e.g., short-form social ads, GIFs).
- Experience working with LGBTQ2S+ or sexual-health brands.
Compensation:
- $65,000 - $75,000 CAD a year
- Earn stock options through our Equity Incentive Plan—connect your efforts to PurposeMed’s growth as we work together to improve the lives of our patients across North America.
- The compensation listed above refers to a yearly base salary that may vary depending on a candidate’s relevant qualifications, knowledge, competencies and work experience, and other factors including market conditions. Base pay is just one aspect of our total rewards at PurposeMed—see our other exciting benefits below!
Do you think you could be our next Brand Designer ? We look forward to seeing your application!
#LI-Remote
Why you should join us:
- Be part of a team of great people who don’t take themselves too seriously. While we’re serious about the problems we solve, we believe in having fun along the way.
- Make an impact, every single day. We’re providing compassionate, affirming care to many people who have never received the proper support before.
- Be confident in bringing your whole self to work. Inclusivity is core to how we take care of our patients, our teammates, and ourselves. We create spaces that are safe and affirming.
What we’re offering (based on full-time, permanent roles in Canada):
Work/life flexibility and time off:
- Work flexibly within a team that’s remote friendly; we believe that work should fit around your life*
- 20 vacation days and a team that will remind you to use them!
- Annual winter break closure
Care for your physical and mental health:
- Extended medical, dental, and vision care starting on your first day of work!
- 8 wellness days
- $500 health and wellness spending account
- $2,000 mental health coverage with additional free online counseling through Inkblot Therapy and FeelingBetterNow mental health assessments
- $20,000 of lifetime coverage for gender-affirming care and procedures
Investment in your learning and growth:
- $500 learning fund to use towards courses and other professional development
- Our unique People Potential program, in which you’ll partner with your manager to identify opportunities to grow and achieve your full potential
Family care:
- $3,400 lifetime coverage for fertility drugs
- Parental leave program for birthing and non-birthing parents–your choice of:
- Short term: 4 weeks off to use flexibly in your first year of parenting
- Long-term: 13 weeks EI top-up
Eligible team members and their dependents** also receive no-cost access to PurposeMed’s services:
- Freddie: PrEP assessment and follow-up appointments
- Frida: ADHD assessment
- Foria: Gender-affirming care services
If you are looking for a place that sparks your creativity, helps others, and will push you to be your best, then you’ll love PurposeMed.
PurposeMed is committed to being an equal-opportunity employer, and we highly encourage those from excluded and marginalized communities to apply. This includes groups such as (but not limited to): Indigenous, Black, and racialized communities, trans and non-binary, LGBTQ2S+, disabled, and HIV-positive people. You don’t have to check every single box above. If the job description gets you excited and you think you could contribute your expertise to our team—we hope you’ll apply!
*Most of our roles are performed virtually from home across Canada. Team members working onsite at Affirming Care pharmacies do need to be physically present.
**Permanent team members (employees) and their dependents are eligible, however, the person receiving the assessment must live in a province or state in which Freddie, Frida, or Foria operates, and be over the age of 18. Additional restrictions apply.
