Job description
Able to accept applicants in CT, FL, MN, OH, NC, NJ
ROLE SUMMARY
We are seeking a results-driven Digital Marketing Manager to lead the strategy, execution, and optimization of paid media campaigns across Google Ads, Paid Social (Meta, LinkedIn, TikTok, etc.), and Programmatic (a plus!). This role requires a hands-on expert who thrives in a fast-paced environment, balancing strategic thinking with in-platform execution.
REPORTS TO: AVP, Marketing
Responsibilities:
- Campaign Management & Execution:
- Manage end-to-end digital advertising campaigns across Google Ads, Paid Social, and (ideally) Programmatic platforms.
- Leverage products within platforms (e.g. PMax, Demand Gen, YouTube, Lead form products, etc.).
- Develop, launch, and optimize campaigns, including audience targeting, bid strategies, and creative testing.
- Ensure campaigns align with business objectives and KPIs (ROAS, CPL, CPA, etc.).
- Optimization & Analytics:
- Continuously optimize campaigns for performance, leveraging A/B testing, audience insights, and real-time adjustments.
- Monitor performance metrics and create actionable insights to improve conversion rates and efficiency.
- Analyze performance data to inform media strategies and provide recommendations.
- Strategy & Collaboration:
- Work cross-functionally with account lead colleagues to make to refine messaging, landing pages, and ad formats.
- Work closely with data ops team to ensure accurate and strategist conversion implementation.
- Stay ahead of industry trends, platform updates, and emerging paid media opportunities.
- Report on campaign performance, providing insights and recommendations to stakeholders.
WHAT IT TAKES TO SUCCEED IN THIS ROLE
Qualifications:
- 7+ years of hands-on experience managing Google Ads and Paid Social campaigns (Meta,LinkedIn, YouTube, etc.).
- Programmatic media buying experience is a plus! (The Trade Desk, StackAdapt).
- Strong knowledge of bidding strategies, audience segmentation, and attribution models.
- Analytical mindset with experience using reporting tools within and outside of platforms.
- Blackbelt Excel skills.
- Excellent written and verbal communication skills, with the ability to present data-driven insights clearly.
- Strong project management skills and ability to thrive in a fast-paced, data-driven environment.
Tools:
- MS Office
- Google Ads
- Microsoft Ads
- Facebook Business Manager
- The Trade Desk and StackAdapt
- LinkedIn Campaign Manager
- TikTok Ads
- Snapchat Ads
- Prisma
The Perks:
- The best co-workers you’ll ever find
- Unlimited PTO
- Medical, Dental, Vision, 401k plus match
- Annual performance bonus eligibility
- Ongoing training opportunities
- Planned outings and team events (remote workers included!)
PHYSICAL DEMANDS AND WORK ENVIRONMENT
- Prolonged periods of sitting at a desk and working on a computer.
- Occasional standing, walking, or lifting of office supplies (up to 10–20 lbs.)
- Frequent communication via phone, email, and video conferencing.
- Work is performed in a temperature-controlled office environment with standard lighting and noise levels.
- Position may require occasional travel to client site
Compensation Range: We offer a competitive salary based on experience and qualifications. The compensation range for this position is $80,000 to $90,000 annually, with potential for bonuses, stock and additional benefits.
EEO & Accessibility Statement
DIGITAL UNITED is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact [email protected].
