Job description
Building the Future of Crypto
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
Become a Krakenite and build the future of crypto!
Proof of work
The team
Do you obsess over communities and stories that sit at the intersection of tech and culture? Do you have the passion and vision to bring Kraken’s brand partnerships – such as Williams Racing, Tottenham Hotspur and more – to the next level? We at Kraken are building a world class marketing / growth org and are looking for people who understand how to build community and reputation in compelling, creative and innovative ways. We believe the future is paved by crypto and it will have creativity and culture at the center.
We are looking for a global Director of Brand & Growth Partnerships, a leader who is a passionate and experienced marketing / growth executive to lead our lifestyle, entertainment, sports and gaming partnership efforts. You will be charged with identifying those creative and growth partnerships that help us mutually achieve our shared business goals and work with key functions to maximize business opportunities. Internally, you will be an advocate for our partners and bring your industry expertise to inform cross-functional team discussions and business decisions. You are someone who understands how to build relationships with partners who share in our vision and will build the Kraken community in creative ways. You will partner closely with the overall Growth and Strategy teams as well as creative, media, data science and product teams to execute the best partnerships needed to achieve Kraken’s mission and purpose. The nature of partnerships at Kraken can be anything from co-marketing opportunities to sponsorships, subscription bundles and so on.
Who You Are
You are always curious, seek to solve problems and find new ways to connect people around stories. You are a leader that can adapt to your situation and will always be there for your team. We focus on quality in our storytelling and are thoughtful and calculated with our big bets. Finally, we aim to have fun and bring the best experience for our customers..
The opportunity
Set long term strategic vision of partners and build one year annual plans to achieve that vision
Work with other key growth leaders in brand strategy, research, media and operations to orchestrate full initiatives
Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals
Lead key geographic teams and guide them to be best in class across their regions and cities
Manage large scale, sophisticated budgets and operate with precision and creativity.
Take a diplomatic leadership approach to involve stakeholders early and get cross-functional work done; being a proactive leader and decision-maker is key
Create and share intel on competing products and marketing, summarizing what is working well and what is not, and how we will differentiate ourselves
Be an owner: step up and take the lead on challenging, ambiguous work
Ship: We are in hyper growth and everyone is on board this rocketship to drive impact
Be on the forefront of culture and innovation in marketing / growth
Understand emerging space of culture and embrace new opportunities where advantageous
Develop a consistent reporting framework and cadence to share and analyze partnership marketing performance
Additional duties and responsibilities as assigned
Skills you should HODL
You have 12+ years of previous experience in music labels, fashion houses, professional sports, sponsorships, brand marketing, digital marketing, or agency life
You’re a concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive summary
You have a good grasp on relationship building with larger partners, agents, and organizations
You have built and led sophisticated, matrixed teams that are distributed globally
You have a solid pulse on what is relevant in culture and can understand how to action short-term and long term trends across digital and physical activations and campaigns
You understand persona work and how to grow a brand through strategic planning
Crypto-Native: You are personally passionate / obsessed with crypto and investments, and regularly use / understand related products and features
Nice to haves
Previous crypto experience not required but certainly a plus!
You have previously worked with luxury and culture brands
Geo-specific, global client experience in North America, Europe, Asia-Pacific, EMEA, or Latin America
You’ve got a couple of moonshot ideas for transforming marketing in crypto through partnerships
You’ve got an ease about you: you address urgency head-on and handle difficult, ambiguous situations with a clear, cool head and an open mind
#LI-Remote #UKEU #CANUS #LI-AG1
This job is accepting ongoing applications and there is no application deadline.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don’t fully meet the listed requirements, especially if you’re passionate or knowledgable about crypto!
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
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