Job description
Why does your role matter? 🎖️
In the attention economy, every founder needs a Chief Amplification Officer—that’s you. You’ll transform our Founder/CEO from best-kept secret to must-follow thought leader across X, LinkedIn, and Instagram. While others chase vanity metrics, you’ll build a community of builders, operators, and dreamers who actually give a damn. You’re not just growing followers; you’re architecting influence, one viral insight at a time. Ready to turn our founder’s brain into the internet’s favorite newsletter?
CEO Brand at Hike = Authentic Voice × Viral Mechanics × Community Building
Introduction 📖
At Hike, we’re revolutionizing gaming and tech by blending innovation and immersive experiences. With our foray into Web3 gaming, we’re exploring uncharted territories to create products that redefine fun and ownership. Join us as we make waves in this exciting new frontier.
Hike Code 📝( Our core cultural values )
The Hike Code is our value system. We aim to live and breathe by these every single day. They inspire us to be the best we can be and they are weaved into every part of our decision-making, how we review performance, and much more. We have 9 core values:
- Top Talent in Every Role → Both a quest for greatness & shared values are important to us 🦸♂️
- Owner not a Renter → Proactive & radically responsible. Everyone is an owner 🤝
- Pro-Sports Team → Strength-based, results-driven with a “team-first” attitude ⚽️
- Customer Obsession → We exist to delight our customers 😃
- Think Deeply & Exercise Good Judgement → Clear mind, obsession to simplify & data-informed 🙇♀️
- Build & Make Magic → Courage to walk into the unknown and pioneer new fronts 🙀
- Be Insatiably curious & keep Improving → Curiosity to acquire new perspectives, quickly 👨🏫
- Move Fast & Be Dynamic → Ruthless prioritization & move fast 🙋♂️
- Dream Big, Be Bold & Think Long Term → Courage to climb big mountains 🚀
What We’re Looking For
- You live on social media (productively). Your screen time is research. You know why that thread went viral, which LinkedIn posts get real engagement, and what makes people stop scrolling on Instagram.i Be Insatiably Curious & Keep Improving
- You write like people talk. No corporate BS. You can turn a complex idea into a tweet that makes people go “damn, that’s true.” Your DMs are full of “great post!” messages.I Think Deeply & Exercise Good Judgement
- You’re a content alchemist. One founder meeting becomes: 5 tweets, 2 LinkedIn posts, 3 Instagram stories, and a killer thread. You see content opportunities everywhere.I Build & Make Magic
- You understand the game. Algorithms aren’t magic to you. You know peak posting times, optimal formats, and the difference between reach and real engagement. You’ve grown something before—even if it was just your own account.I Top Talent in Every Role
- You’re obsessed with quality followers. 100 founders > 10K randoms. You know our audience: builders, operators, VCs, and future founders. You speak their language.I Customer Obsession
- You ship daily, analyze weekly. Post first, perfect later. But you’re religious about data—what worked, what flopped, and why. You iterate based on insights, not feelings.I Think Deeply & Exercise Good Judgement
- You’re a cultural sponge. Gaming trends, startup Twitter, LinkedIn thought leadership, Instagram aesthetics—you absorb it all and know how to blend it into our voice.I Be Insatiably Curious & Keep Improving
- You’re confidently collaborative. You’ll literally put words in our founder’s mouth. That requires taste, judgment, and zero ego. You can handle feedback like “make it punchier” without breaking down.I Pro-Sports Team
- Your communication is pure signal, zero noise. Status updates in 3 bullets, not 3 paragraphs. Campaign results in one slide, not a deck. You know the difference between informing and overwhelming. Your DMs and emails get responses because they respect people’s time.I Move Fast & Be Dynamic
- You get personal branding. It’s not about being fake; it’s about being strategically authentic. You understand the balance between professional insights and human moments.I Owner not a Renter
What You’ll Do 📲
- Leadership - Transform thoughts into posts: Sit in on founder meetings, extract the gold, and turn it into content that makes people think. One hour meeting = one week of content, minimum.
- Operations - Own the content calendar: Plan, produce, and publish across X, LinkedIn, and Instagram. Daily posts aren’t a goal; they’re the baseline. Consistency is your religion.
- Operations- Growth hack with soul: Experiment with formats, timing, and tactics to 10x our reach. But never sacrifice authenticity for numbers. We want fans, not just followers.
- Leadership- Build the founder’s voice: Study how they think, how they speak, what they care about. Become so good at their voice that they RT their own ghostwritten tweets without realizing it.
- Operations- Create viral moments: Every week, ship something with breakout potential. A spicy take, a brilliant framework, a story that spreads. You’re not just maintaining; you’re accelerating.
- Operations- Engage like a human: Reply to comments, slide into DMs, build real relationships. The best followers come from conversations, not broadcasts.
- Analytics- Track what matters: Build dashboards that show real impact—quality of followers, engagement depth, conversation starters. Vanity metrics are for amateurs.
- Operations- Collaborate across teams: Work with design for visuals, product for insights, marketing for campaigns. You’re the bridge between our founder’s brain and the world.
- Research - Study the masters: Analyze top founder brands. What makes @pmarca different from @shl? Why does @gaganbiyani hit different? Steal what works, ignore what doesn’t.
- Research- Build the playbook: Document everything. What content formats work, optimal posting times, engagement strategies. Create systems that outlast your internship.
💰 Benefits → At Hike, we offer competitive compensation, exciting global exposure, and a chance to be part of something truly transformative. Learn more at work.hike.in.
