Summary
The job is for a Marketing Lead at MachineFi Lab, a tech provider for Decentralized Physical Infrastructure Networks (DePIN). The role involves leading the marketing team, developing strategies, creating content, managing budgets, and acting as a liaison between the company and developers. The candidate should have 5+ years of experience in marketing, communication, and web3, with a bachelor's degree.
Requirements
- 5+ years of experience in marketing, communication, web3
- Bachelor's degree
Responsibilities
- Lead the marketing team from initial research to strategy, creative development, executional delivery, analytics, and continuous improvement
- Be a master motivator, continually pushing the marketing team to create their most exciting work each new time
- Act as an advocate and representative of the developer community for Foundation activities
- Develop a forward-looking strategy for what the IoTeX developer experience should be over the next 1, 5, 10 years
- Develop education and documentation to help developers succeed
- Help scope and evaluate developer grants and work with grantees to help developers succeed
Preferred Qualifications
- Intimate understanding of traditional and emerging marketing channels
- Excellent communication skills
- Ability to think creatively and innovatively
- Budget-management skills and proficiency
- Professional judgment and discretion that comes from years of experience in the field
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc
- Creativity and the ability to develop original content
- Ability to develop content that provokes engagement
- Strong leadership qualities
- Ability to be a team player
