Job description
WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS
Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen.
Ad Age touted that “Known may be the ultimate example of a full-service agency,” and honored us with two prestigious recognitions this year: #3 on The A-List as one of the top agencies in the world, and Ad Age’s Data & Insights Agency of the year for the second year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday’s Most Innovative Media Agency to name a few.
We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.
BUT ENOUGH ABOUT US, LET’S TALK ABOUT YOU
About the role:
Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.
As a Manager, Social, you own performance and optimization for the campaigns and clients you manage. You will lead paid social team members in daily account management, strategy creation and implementation, tracking performance against goals, and adherence to deadlines, among other topics. You will be responsible for communicating performance both internally to teams at Known as well as externally to clients.
WHAT YOU’LL DO
- Drive performance for paid social campaigns and amaze our clients, both by meeting their targets and creating insightful narratives
- Design and author overall team strategy and media approach to paid social management across multiple clients and business objectives
- Ensure reporting of social performance to clients is of a high standard and build a narrative for the development of the account
- Ensure best practices are met across all sectors of paid social planning and buying, as well as knowledge sharing across teams
- Build strong relationships with platform reps and identify partner vendors for future collaboration
- Manages and develops direct reports and is responsible for complete team development
- Be a point of escalation, identifying and resolving problems in a client-centric environment and coordinating efforts across the team
- Manage achievement of KPIs and deadlines
- Understanding the client’s overall business objectives and translating them into paid social strategy; Coordinate social strategy with other media channels and find areas for cross channel collaboration
- Day-to-day management and coordination of advertising spend you’re responsible for, including working with channel specialists on strategy, insights, optimizations, and improvements
- Communicating how modern techniques (e.g. optimization algorithms, automation, and AI) can be used to optimize KPIs and around black-box algorithms in different social channels
- Building analyses, stories, and presentations for client media plans and reports
WHO YOU ARE AND WHAT YOU HAVE
- A degree from a well-regarded college or university..
- 5+ years of hands-on experience in management of the buying, strategy, and execution of highly data-driven performance and brand Paid Social campaigns, ideally in a digital agency environment
- 1+ years of experience managing direct reports; experience managing large teams is a plus
- A firm understanding of how Paid Social works with Display Media, Paid Search, SEO, Mobile, Social, and Attribution
- Experience managing paid social campaigns through Sprinklr a plus
- Experience running B2B campaigns on social channels such as LinkedIn and Meta
- Experience contributing to new business pitches is a plus
- Experience auditing a clients social channels is a plus
- Broad range of experience managing paid social across verticals and direct response/brand campaigns
Skills, Abilities, and Knowledge
- Understanding of the basic stats and math that inform smart media buying
- Superb communication and presentation skills
- Comfort going in-platform to pull analyses when necessary
- In-platform experience with Meta, TikTok, X, Reddit, YouTube, Pinterest, LinkedIn etc.
- Expertise designing high performance Social campaigns –e.g. allocation, measurement plan, strategy, and scaling budgets
- Experience multi-tasking in a fast-paced environment is a plus
- Experience working directly with data scientists is a plus
Competencies
- An ability to translate business challenges into quantitative problems, and solve them by whatever means necessary, delivering high quality output to meet the client’s expectations.
- An ability to delegate tasks to small and junior teams
- Highly collaborative nature
- A commitment to managing the quality & accuracy of analytics, ensuring high standards with your and others’ work
SOME OF OUR PERKS
- Unlimited paid time off
- 401k with company matching and no vesting period
- Annual bonuses
- Generous medical plan
- Paid parental leave
ONE LAST THING TO ASK YOURSELF
All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.
Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.
The base salary for this position is $90K-$105K.
This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.
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