Job description
We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one’s overall well-being.
We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
About the Role
As Sr. Marketing Manager - Social, Influencer & Brand Partnerships, you bring to Rula a sharp understanding of today’s organic social and earned media landscape — where authentic voices, community-driven engagement, and influential partnerships shape perception more than headlines alone. In this role, you’ll lead Rula’s top-of-funnel earned strategy with a primary focus on organic social, influencer marketing, brand partnerships, consumer PR and events. You’ll grow Rula’s brand presence online and beyond by building meaningful relationships with mental health advocates, high profile celebrities, influencers, industry thought leaders and other brand partners, while also steering earned conversations to support larger brand narratives and business priorities.
Your team will collaborate closely with other marketing functions to activate creator-driven campaigns, cultivate communities across platforms, and amplify brand advocacy through both micro- and macro-influencers. Press strategy and media relations will remain a part of your world—but your driving focus will be creating buzz worthy conversations where our audiences are most engaged: social media and real-world cultural moments.
This is a hands-on, strategic role that requires exceptional collaboration skills, an obsession with measurable results, strong brand storytelling instincts, and a pulse on emerging voices, trends, and platforms.
Required Qualifications
8+ years of related professional experience in an influencer, partnerships, and earned media/public relations roles (in-house or agency), with 5+ of those years as a people manager.
3+ years experience working with high profile partners, inclusive of celebrity and cultural thought leaders – with demonstrated success at standing up a new partnerships strategy from scratch, resulting in material growth to the brand and business
Strong credentials in launching a national brand, with complex team scope across all earned channels – organic social, influencer, brand partnerships, consumer PR and buzzworthy events – leading to successful implementation of social-first campaigns that drove larger cultural conversations.
Experience maintaining strategic consumer press, media relationships, and PR agency partnerships – in support of key marketing moments and larger brand initiatives
Fluent in the ever-changing social media landscape—from Instagram, YouTube, and Reddit to emerging platforms like Bluesky – offering clear strategic direction to the marketing team on how to harness new channels and trends. Experienced in tracking cultural shifts as part of daily work (Meltwater, Brandwatch, Sprout) and always ready to jump in and support with asset creation (Figma, Canva, Adobe Suite).
Natural tendency to move fast while thinking strategically – with a proven track record of strong bias for action and experimentation.
Track record of balancing creative instincts with data, KPIs and business growth – with demonstrated success of delivering social-first campaign innovation and material growth social following
Experience establishing strong cross functional partnerships with teams and leaders, able to navigate diverse perspectives while driving the team toward a high impact outcome
Preferred Qualifications
While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
Experience working in health & wellness, medical, or mission-based brand work
Experience in standing up IRL buzz-worthy event activations, driving larger cultural activations
Experience with a multi-audience marketplace model, with complex stakeholder and business considerations
2+ years experience at a high-growth start-up
We’re serious about your well-being! As part of our team, full-time employees receive:
100% remote work environment (US-based only): Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Support for your mental and physical health
New hire home office stipend: Set up your workspace for success
Quarterly department stipend: Fund team-building activities or in-person gatherings
Wellness events and lunch & learns: Explore a variety of engaging topics
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Our team
We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.
