Job description
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CPT-9448 Marketing Content Specialist
REQUIRED SERVICE: Marketing
REQUESTED EXPERIENCE TIER LEVEL: Entry-Junior
MIN. HOURS/WEEK: 10 (with flexibility to scale up based on project needs; overtime must be pre-approved in writing)
SHIFT TIME ZONE: MST
SHIFT HOURS: TBD (to be mutually agreed upon within the first week of contract start, with a focus on aligning with peak engagement times for health and wellness audiences, e.g., 9 AM–5 PM MST)
SHIFT DAYS: TBD (to be mutually agreed upon, prioritizing weekdays with potential weekend coverage for time-sensitive campaigns; minimum 2–3 days per week to meet the 10-hour requirement)
REPORTING TO/POC: client; The VA must provide weekly status reports via email or shared dashboard, including progress on tasks, metrics achieved, and any issues encountered.
Number of VAs: 1
GENDER PREFERENCE: N/A
LANGUAGES SPOKEN/PREFERENCE: English
ACCENT PREFERENCE: Neutral
REGION PREFERENCES: N/A
Responsibilities
Must develop and execute marketing emails aligned with current campaigns and brand guidelines, including drafting copy, designing layouts, and scheduling sends (target: 4–6 emails per month).
Must create original social media content, including images, short-form videos, and captions, optimized for platforms such as YouTube, Facebook, Instagram, TikTok, Snapchat, and X (formerly Twitter) (target: 15 educational/informative/promotional posts plus 10 posts featuring the owner speaking about the company or products, which must be edited and polished).
Must manage a consistent publishing schedule of 30 social media posts per month, using scheduling tools to ensure posting during highest traffic times and adherence to the Client’s content calendar.
Must collaborate with the Client’s marketing team (via tools like Slack or Google Workspace) to refine messaging, incorporate feedback, and optimize engagement strategies.
Must monitor performance metrics (e.g., open rates, click-through rates, likes, shares, and conversions) and adapt content strategies based on analytics; provide monthly reports summarizing insights and recommendations.
Additional ad-hoc tasks as assigned, such as researching health and wellness trends, competitor analysis, or basic SEO optimization for content, not exceeding the minimum weekly hours without prior approval
Qualifications
Proficiency in design tools (e.g., Canva, Adobe Creative Suite) and social media platforms (e.g., YouTube, Facebook, Instagram, TikTok, Snapchat, X, LinkedIn).
Strong copywriting and visual storytelling skills, with a focus on health and wellness topics (e.g., nutrition, fitness, mental health, diseases).
Ability to work independently and manage multiple projects simultaneously, meeting deadlines without supervision.
Basic understanding of marketing analytics and data-driven decision-making.
Entry-Junior level experience (1–3 years in marketing or content creation preferred).
Application Software Knowledgeable/Required
- Design and Content Creation: Canva or similar (required for quick graphics), Adobe Creative Suite or similar (Photoshop, Illustrator for advanced edits).
- Email Marketing: Klaviyo on Shopify (for campaign building and automation).
- Social Media Management: Hootsuite, Buffer, or native platform schedulers (for posting and scheduling).
- Analytics and Reporting: Google Analytics, Facebook Insights, or Instagram Analytics (for tracking performance metrics).
- Collaboration and Productivity: Google Workspace (Docs, Sheets, Drive) or Microsoft Office (for team collaboration and reporting); Slack or Microsoft Teams for communication.
- Video Editing: CapCut or Adobe Premiere Rush (for short-form videos).
Performance Expectations and Metrics
- All content must achieve a minimum engagement rate (e.g., 2–5% on social posts, 20% open rate on emails) based on industry benchmarks for Health and Wellness; targets will be set collaboratively.
- Weekly check-ins required via video call or email to review progress.
- The VA must respond to Client communications within 24 hours during shift days.
- Quality assurance: All deliverables must be error-free, original (plagiarism-checked via tools like Grammarly or Copyleaks), and approved by the Client before publishing.
- Underperformance is defined as consistently failing to meet targets, missing deadlines, or not adhering to guidelines; this will trigger replacement processes.
Client Industry: Health and Wellness
Want to work with this amazing client? Apply now and join 20four7VA! Join the remote world, today.
What we offer:
- Competitive rates
- Weekly payments
- Annual rate increase (based on performance)
- Paid time off
- Paid holidays
- Various open roles are available
- Free training and upskilling
- Constant support and guidance from managers and mentors
- Clear schedules and guidelines
- A vibrant community always ready to support you
- And more!
