Performance Marketing Specialist Closed

at Pavago
๐Ÿ‡ต๐Ÿ‡ฐ Pakistan - Remote
๐Ÿ“ข Marketing๐Ÿ”ต Mid-level

Job description

Job Title: Performance Marketing Specialist

Working Hours: CST

About the Role:

Join Pavago’s client, a top-ranked digital marketing agency. They specialise in high-impact digital marketing strategies, custom websites, and creative branding for small to midsized businesses across industries such as construction, retail, tourism, medical, and ecommerce.

As a Performance Marketing Specialist, youโ€™ll be responsible for executing paid advertising campaigns across platforms like Google Ads and Meta Ads. In this internal-facing role, you’ll transform strategies developed by our Marketing Strategists into high-performing, results-driven ad campaigns. You’ll also identify growth opportunities and help us stay ahead of digital marketing trends.

Responsibilities:

  • Campaign Management: Build, launch, and optimize ad campaigns on Google Ads, Meta Ads, and other platforms (LinkedIn, TikTok, X/Twitter a plus).
  • Strategy Execution: Apply advanced tactics such as audience segmentation, bid adjustments, and A/B testing to drive results.
  • Budget & Goals: Manage campaign budgets, define goals, and align ad performance with client objectives.
  • Analytics & Optimization: Analyze campaigns using Google Analytics, Looker Studio, and other tools to find optimization opportunities.
  • Collaboration: Partner with SEO, creative, and strategy teams to ensure cohesive campaigns across platforms.
  • Innovation: Research new advertising opportunities and share findings to enhance our collective team knowledge.

Requirements:

Experience:

  • 3+ years in digital advertising, including hands-on campaign management across multiple platforms.
  • Experience working remotely or within distributed teams preferred.

Technical Skills:

  • Proficiency in Google Ads, Meta Ads Manager, Google Tag Manager, and Google Analytics.
  • Skilled in troubleshooting tracking systems and ensuring reporting accuracy.
  • Familiarity with Looker Studio and other marketing tools (SEMrush, etc.).
  • Strong email communication skillsโ€”able to explain technical concepts clearly to non-technical clients.
  • Comfortable using Zoom, Teams, Google Meet, and Loom for meetings and client updates.
  • Strong verbal and written English communication skills.

Soft Skills:

  • Strategic thinker with attention to detail.
  • Data-driven with strong analytical capabilities.
  • Highly organized with excellent time management.
  • Collaborative and proactive team player.
  • Adaptable problem-solver who thrives in fast-paced environments.
  • Enthusiastic and passionate about digital marketing.

Why Youโ€™re a Perfect Fit:

  • Youโ€™re excited about the impact of digital advertising on small and medium-sized businesses.
  • Youโ€™re curious and constantly looking for new tools, trends, and strategies.
  • You enjoy collaborating with diverse teams and sharing insights.
  • You value flexibility, autonomy, and delivering measurable results.
  • You thrive in remote work environments and are available during U.S. Central Time business hours.

Interview Process:

  1. Application Review: Weโ€™ll review your resume and qualifications.
  2. Initial Screening: Introductory video call with our Talent Team.
  3. Technical Interview: A detailed conversation with our Digital Advertising Lead.
  4. Final Interview: Meet with senior leadership for a culture fit and collaboration discussion.
  5. Offer Stage: Weโ€™ll extend an offer to the best-fit candidate.

Apply Now:

Ready to grow with a leading digital marketing agency?

Submit your resume highlighting your relevant experience and why youโ€™re excited about this opportunity.

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