Senior Go-to-Market Data Analyst

Job description

Vidyard is the leading provider of AI-powered video messaging, video hosting, sales prospecting, and buyer engagement solutions for modern revenue teams. Trusted by over 100,000 companies, Vidyard empowers go-to-market teams to connect with buyers in more personal, impactful ways at scale. From prospecting to post-sale, Vidyard helps businesses accelerate deal cycles, increase close rates, and humanize digital communication. With best-in-class AI-generated video tools, real-time engagement analytics, and AI-powered video workflows, Vidyard is redefining how companies grow revenue through video.

About the Role

Vidyard is seeking a Senior Go-to-Market (GTM) Data Analyst to join our Revenue Operations team. Reporting to the Director, Revenue Operations, you’ll play a key role in elevating how our GTM organization leverages data to drive business strategy and execution.

In this role, you’ll collaborate closely with leaders across Sales, Marketing, Customer Success, Product, and Engineering to provide deep insights, enable self-serve analytics and influence decision-making through data. You will lead efforts to improve data quality, define critical GTM metrics, and build scalable analytics solutions that support planning, performance tracking, and customer lifecycle insights.

We believe this role is perfect for someone who thrives in cross-functional environments, has a bias for action, and can translate ambiguous needs into well-defined data solutions. As part of a company that’s building AI-enabled products, we’re looking for someone who is comfortable using AI tools to enhance their own work and accelerate outcomes. You’ll be part of a culture that values experimentation, continuous learning, and finding smarter ways to solve problems.

This is a remote role open to candidates located in Canada.

About the Team

Our RevOps team consists of a diverse and passionate group of individuals across sales operations, marketing operations, systems and tools. Our mission is to enable predictable and scalable revenue growth for Vidyard. We do this by partnering closely with GTM teams across Sales, Marketing, Customer Success as well as Product and Finance to develop the strategy, processes, and analytics that inform our go-to-market motion. Key functions and responsibilities we support include Planning, Forecasting, GTM process improvements, Territory Design, Deal Processing & Order Management, KPI reporting and analysis and, GTM tech stack optimization

What You’ll Work On

• Serve as the data lead for GTM analytics, partnering with senior stakeholders to define metrics, design dashboards, and drive data adoption across the org.
• Conduct sophisticated analysis on pipeline performance, campaign effectiveness, customer segmentation, retention, account growth, churn, pricing impact, and revenue attribution.
• Develop, maintain, and evolve scalable reporting and dashboarding solutions using BI tools like Metabase, and Looker.
• Identify opportunities to apply AI and automation to improve data visualization, pipeline forecasting, and insight delivery (e.g., natural language queries, predictive alerts, prompt-driven dashboards).
• Partner with Product and Engineering to improve data availability and infrastructure, collaborate on data models, and connect product usage data to GTM metrics.
• Own data hygiene and governance across GTM systems, ensuring clean, trusted, and accessible data by identifying gaps in pipelines, sources, and CRM architecture.
• Build and maintain data pipelines and sources to support lifecycle reporting for onboarding, adoption, renewal, churn, expansion, and digital engagement.
• Serve as the steward of GTM data definitions and documentation — aligning cross-functional teams on “one source of truth.”
• Support AI enablement efforts by co-creating prompt libraries, automation workflows, and educational resources for GTM teams.
• Collaborate with Product and Engineering to ingest and expose product telemetry and usage events for use in automation, customer health models, and lifecycle metrics.

What You’ll Bring to this Role

• 5–7 years of experience in analytics or data roles, with at least 3 years focused on GTM functions (sales, marketing, CS, or RevOps).
• Experience in SaaS, ideally a product-led growth environment.
• Advanced proficiency in SQL and comfort working with cloud data warehouses like Snowflake, Redshift, or BigQuery.
• Deep expertise in BI tools (especially Metabase, Looker) and experience building scalable, modular dashboards.
• Strong understanding of SaaS GTM metrics — CAC, LTV, conversion rates, funnel velocity, retention/churn, NRR, etc.
• Proven ability to translate ambiguous business problems into clear, data-driven frameworks and influence strategic decision-making.
• Experience working with GTM tools such as Salesforce, Hubspot, and Gong.
• Excellent communication and collaboration skills — especially with technical teams in Product and Engineering.
• Ability to collaborate with stakeholders to understand data needs and translate them into scalable backend solutions
• Exposure to agentic AI platforms (e.g., automation co-pilots or AI agents for GTM use cases).
• Comfort navigating ambiguity, with the ability to evaluate when to rely on AI and when human judgment and nuance are needed.
• Familiarity with evaluating AI tool quality and understanding of prompt crafting, AI limitations, and ethical considerations in AI use.

Our Tech Stack:

• Salesforce, Gong, Hubspot - understanding of how to analyze and extract data from these systems
• Pocus
• Clay

Will You Thrive at Vidyard?

At Vidyard, success comes from individuals who align with our core values, embrace challenges, and contribute to our high-performing, customer-obsessed culture. You’ll thrive here if you:

• Put Customers First: You’re passionate about solving problems, delivering exceptional value, and ensuring our customers succeed with our products.
• Embrace Innovation: You think creatively, challenge the status quo, and continuously explore new ways to improve and grow—both personally and professionally—including how you leverage AI and emerging technologies in your work.
• Value Collaboration: You work effectively across teams, listen actively, and contribute to a supportive and inclusive environment (see our statement of dedication to DEIB here).
• Act with Urgency: You’re motivated, proactive, and thrive in a fast-paced, dynamic environment where priorities can shift quickly and change is expected.
• Take Ownership: You own your work, take responsibility for outcomes, and are proud of delivering results that drive impact.
• Strive for Excellence: You maintain high standards, are goal-oriented, and continuously push yourself and your teammates to do their best.
• Use AI Thoughtfully: You’re curious and proactive about adopting AI tools to work smarter, increase impact, and scale results—while understanding the importance of human judgment, ethics, and continuous learning.

At Vidyard, we celebrate the intersection of creativity, ambition, AI-driven innovation, and meaningful impact. If you’re ready to contribute to our mission of transforming communication—and thrive in a workplace that champions experimentation, smart automation, and customer obsession—Vidyard is the place for you.

Why You’ll Love Working at Vidyard

At Vidyard, we’re passionate about creating an environment where you can succeed—both personally and professionally. Here’s what you can look forward to:

• Work-life Integration: At Vidyard, we set the bar high, expecting excellence and dedication from every team member. In return, we empower you to integrate work and life seamlessly. Enjoy the freedom of flexible hours and unlimited vacation, paired with programs that support working from anywhere—even while traveling.
• Competitive Pay & Benefits: Start day one with a competitive salary and comprehensive, flexible benefits tailored to support you (RRSP match and stock options included following completion of your probationary period)
• Wellness Your Way: Leverage flexible spending accounts to spend on what matters most.
• Mental Health Support: Access to Inkblot, a digital mental health platform, plus $1,500 per person per year for mental health services.
• Parental Leave Top-Up: Support when it matters most, with enhanced parental leave benefits.
• Make an Impact: At Vidyard, we believe in creating positive change. Enjoy paid volunteer hours to support the causes you care about and join Employee Resource Groups (ERGs) to connect with colleagues, champion inclusion, and drive meaningful impact within Vidyard and the communities we serve.
• Invest in Your Growth: Regular performance reviews, individual development plans and an annual allowance of $1,500, dedicated to your professional development and ongoing learning.
• Your Perfect Workspace: Whether you prefer the comfort of your home, or the energy of our Kitchener, Ontario, collaboration space, you’ll have the flexibility to choose. While we default to remote-first, occasional in-person meetings and events are thoughtfully designed for connection and collaboration.

Come join a team where your best life meets your best work!

Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us at [email protected]. Unsolicited resumes from Agencies will not be accepted.