Job Description
Who we are
SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. We’ve built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!
Why you want this job
A Senior Media Performance Manager will be responsible for building and defending the measurement framework for reach channels, including incrementality testing, lift studies, and MMM alignment. This role sits at the center of marketing, analytics, finance, and leadership, turning complex data into clear business insights that shape how we scale reach investments.
You’ll also play a key role in evolving how we evaluate and scale emerging reach opportunities. This includes measurement for upper and mid-funnel marketing investments, ensuring our reach channels are driving measurable business outcomes and fueling long-term growth.
Rather than owning individual channel strategy, you’ll partner closely with channel managers and agencies, ensuring strong testing roadmaps, and helping the broader team understand where upper funnel is creating real, incremental value.
What you’ll do
- Partner with channel managers (YouTube, Paid Social, and other reach channels) to translate performance insights into optimization and investment recommendations.
- Collaborate on measurement strategy across upper and mid-funnel channels, translating incrementality, lift, and MMM insights into clear channel and budget recommendations
- Dive deep into reach channel performance data to surface actionable insights and performance drivers across acquisition, account creation, and downstream revenue.
- Maintain and update budget tracking documents based on incremental performance, customer quality, and long-term growth signals, while partnering with the Director of Performance and measurement partners to recommend investment shifts.
- Partner with analytics, finance, and data science teams to ensure reach investments are accurately represented in forecasting, MMM, and planning models.
- Support annual planning, forecasting, and full-funnel investment allocation decisions.
- Help build cross-channel testing frameworks that balance short-term efficiency with long-term demand creation.
- Partner with pricing and promotions teams to test and evaluate promotional strategies that drive efficient new customer acquisition and incremental order growth.
- Contribute to achieving annual new customer target through insight generation and performance optimization recommendations.
- Support improvement in cost per new customer that lead to customer growth and conversion efficiency.
What you’ll need
- 8+ years of performance marketing experience working across multi-channel paid media environments.
- Strong experience evaluating full funnel performance across channels such as CTV, YouTube, paid social, audio, search, affiliate, and more.
- Deep understanding of incrementality testing, lift measurement, and marketing mix modeling principles.
- Experience working cross-functionally with agencies and internal teams to support performance management, testing execution, and measurement roadmap delivery.
- Strong cross-functional collaboration skills, with experience influencing channel owners without direct ownership.
- Proven ability to translate complex data into clear, executive-ready business recommendations.
- Strong strategic thinking combined with hands-on analytical and problem-solving skills.
- Comfort operating in environments where success requires influencing, not just direct ownership.
Perks
- Free eye exams for your entire family
- Deep discounts on lenses, glasses, and other services
- Amazing healthcare coverage
- 401(k) match
- Flexible PTO
- Tuition reimbursement program
- In-house restaurant with highly discounted meals (Steak dinner under $6)
- Free snacks, ice cream, and drinks every day
- Full onsite gym
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
#LI-Hybrid
