Job Description
ABOUT THE ROLE:
Reporting to the Chief Product Officer, the Senior Director of Product Marketing & Strategy is responsible for shaping Accela’s outbound product narrative, market positioning, and go‑to‑market readiness across our portfolio. This role blends strategic product marketing with market intelligence, ensuring that customer needs, competitive dynamics, and market signals inform how Accela positions its solutions and prioritizes portfolio investments. This leader partners closely with Product, Marketing, Sales, Customer Success, and Finance to drive cohesive, market-informed storytelling and support Accela’s growth in govtech.
SPECIFIC RESPONSIBILITIES
Market & Competitive Strategy
- Develop and maintain a strong point of view on the govtech landscape, including buyer behaviors, procurement patterns, competitive trends, and emerging opportunities.
- Run ongoing market and competitive intelligence, translating insights into clear implications for product positioning and go-to-market strategy.
- Provide structured input into strategic conversations with Product and Executive leadership.
Product Marketing and Outbound Strategy
- Own product positioning, value propositions, and solution messaging across priority products and verticals.
- Partner with Marketing to build differentiated content—solution overviews, sales decks, product collateral, launch messaging, and analyst-facing narratives.
- Support Sales with competitive positioning, strategic deal framing, and customer-facing product storytelling.
- Represent Accela’s product strategy narrative in analyst discussions, customer advisory boards, and strategic customer conversations.
Pricing, Packaging, and Monetization
- Collaborate with Product, Sales, and Finance on pricing and packaging discussions.
- Provide market, buyer, and competitive insights to inform pricing decisions, packaging options, and adoption levers.
- Assess how competitors and adjacent markets structure pricing; offer data-driven recommendations
Cross-Functional Alignment
- Ensure tight partnership with Product, Engineering, Sales, and Marketing to align messaging, enablement, and product direction.
- Drive consistency across the funnel—from roadmap narrative → marketing → sales execution.
- Deliver high-quality executive communications, including market briefs, competitive updates, and portfolio insights.
Portfolio & Strategy Support
- Participate in TAM analysis, customer segmentation, and portfolio-level market sizing.
- Provide market signals and competitive insights to help shape product themes and strategic bets.
- Support the evaluation of product gaps, expansion opportunities, and market-fit assessments.
- Contribute to product investment discussions, ROI modeling, and business-case creation.
REQUIRED QUALIFICATIONS
- 8–10+ years of experience in B2B SaaS product marketing, product strategy, or a related role; govtech or public-sector experience strongly preferred.
- Demonstrated strength in product positioning, solution messaging, and competitive/market analysis.
- Experience participating in pricing and packaging discussions or supporting monetization initiatives.
- Excellent executive communication skills; able to influence senior leaders and cross-functional partners.
- Proven ability to translate market insights into clear go-to-market direction.
DESIRED QUALIFICATIONS
- Experience in govtech, public sector, or highly regulated enterprise SaaS (permitting, licensing, justice, utilities, etc.).
- Track record shaping outbound product strategy, including messaging frameworks, solution narratives, and strategic deal support.
- Hands-on experience running or synthesizing market research and competitive intelligence programs.
- Exposure to TAM modeling, portfolio analysis, or strategic planning with product teams.
- Comfortable partnering deeply with Product, Engineering, Sales, and Finance in a matrixed environment
ABOUT ACCELA
For nearly 20 years, Accela has been an industry leader in designing and delivering government software to improve efficiency, increase citizen engagement and enable the development of thriving communities. Today, citizens are savvy to how services should be delivered, and expect a consistently convenient, openly transparent view into their local government. While government agencies struggle to do more with less, our mission has never been more critical. Accela provides a robust, cloud-based platform of government software solutions that accelerate growth, efficiency, and transparency in communities of all sizes. From planning, to building, to service request management and more, Accela’s SaaS offerings level the playing field for small and medium governments and enable smaller agencies to leverage larger city technologies. Our open and flexible technology helps agencies address specific needs today, while ensuring they are well prepared for the emerging challenges of the future.
OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION
Accela believes in developing and nurturing a workplace community where our differences are celebrated, and everyone feels a sense of psychological safety and belonging. Accela is committed to putting resources and attention towards evolving our practices, policies, and philosophies to enable diversity to thrive and to support equity in opportunity for everyone.
COMPENSATION AND WELL-BEING
The annual base salary range for this full-time position is $200,000 - $220,000 (less applicable taxes). The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience. In addition to an annual base salary, this position is eligible for an annual bonus target. This is a discretionary bonus awarded based on company and individual goal achievement.
Accela’s U.S. team members will receive a generous benefits package consisting of options including flexible time off, comprehensive medical, dental, and vision plans, family planning benefits, 401(k) retirement savings plan with company match, health savings account with company contributions, flexible spending account, life, accident, and disability coverage, business travel insurance, employee assistance programs, and other well-being benefits.
Accela is an Equal Opportunity Employer/Affirmative Action Employer and will respond to requests for job accommodations.
All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or based on disability, gender identity, and sexual orientation.
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