Head of Growth Marketing

Job description

Ackerherz is Germany’s fastest growing online organic supermarket for members. Similar to a purchasing cooperative, we offer our members delicious organic food at significantly lower prices. This enables more people to afford organic food 🤩 🙏

Ackerherz is the German expansion of the French scale-up La Fourche. With over 150,000 members and 350 employees, La Fourche is the market leader in the online organic segment in France. La Fourche was founded over 7 years ago, has secured financing and is growing steadily. With Ackerherz, the success model was brought to Germany 🎉📈

We are looking for a Head of Growth Marketing who confidently manages budget & performance and sets the right hooks, messages and trends for the German market with a strategic-creative flair. You will work directly with our performance & creative team and build a content and community strategy together with our CRM & influencer team. 💪🚀

Responsibilities

• Annual and monthly budget planning & allocation (Google, Meta, Influence, Refer- a- Friend program)

• Optimization of the channel mix while testing & scaling new channels

• Offer x Funnel x Creative: You think holistically from target group insights to post-purchase marketing

• Trend scouting (TikTok/Meta/YouTube) & briefings for the creative team/freelancers together with the French marketing team

• Hypothesis-driven testing for messages, formats and creatives

• You set up a new brand strategy based on market insights, quantitative and qualitative consumer insights

• Leading & coaching 3 team members:

  • Influence Manager: Manages relationships with influencers, develops campaigns, and leverages partnerships to boost brand awareness and conversion.
  • CRM Manager: Oversees customer relationship management systems, analyzes customer data, and implements strategies to improve retention and loyalty.
  • Organic Content & Community Manager: Creates and curates engaging content while nurturing and growing the brand’s online community through authentic interactions.

• Interdisciplinary collaboration with the French marketing team, especially on Google & Meta ads

Application process

1. First short digital meeting to get to know each other
2. Case study & getting to know the team in our office in Berlin-Mitte
3. Digital meeting with our French Head of Marketing or CMO

• Minimum 5 years of experience in growth marketing (Google, Meta and/or other growth channels) in a startup/scale-up environment, including budget management & leadership responsibility

• Data-driven & structured mindset: you implement A/B-tests and work confidently with complex dashboards and Google Sheets; SQL comfort an advantage

• Experience with launching new channels: test & learn mindset

• Strong knowledge about creative trends in the German market & ability to translate trends into actionable campaigns

• Creative & analytical: You find hooks, brief strongly, evaluate UGC/video based on performance signals. We are looking for a hands-on manager who occasionally shoots products, organises photoshoots, and actively nurtures our online community.

• German C1 and English C1 for collaboration with the French team

• Nobody can meet all requirements - please apply even if you don’t meet all requirements 🌻

• Attractive remuneration with performance-related pay

• Building a fast-growing startup in the organic / e-commerce segment

• Very high learning curve with impact from a startup combined with knowledge from a scale-up

• Great team that has high standards and takes care of each other

• Flexible working hours that you can arrange according to your needs

• Hybrid workplace in Berlin (approx. 3 days/week in the office)

• 30 days paid vacation per year - we love good work, but also healthy leisure time

• Regular team events - offsites in France and additionally in Germany

• Learning budget that you can spend on further training - up to 2000€/year

• Free Ackerherz membership and an additional 20% discount on everything in our shop