Job Description
Who We Are:
Alpaca is a US-headquartered self-clearing broker-dealer and brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, 24⁄5 trading, and more. Our recent Series D funding round brought our total investment to over $320 million, fueling our ambitious vision.
Amongst our subsidiaries, Alpaca is a licensed financial services company, serving hundreds of financial institutions across 40 countries with our institutional-grade APIs. This includes broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges, totalling over 9 million brokerage accounts.
Our global team is a diverse group of experienced engineers, traders, and brokerage professionals who are working to achieve our mission of opening financial services to everyone on the planet. We’re deeply committed to open-source contributions and fostering a vibrant community, continuously enhancing our award-winning, developer-friendly API and the robust infrastructure behind it.
Alpaca is proudly backed by top-tier global investors, including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Unbound, SBI Group, Derayah Financial, Elefund, and Y Combinator.
Our Team Members:
We’re a dynamic team of 230+ globally distributed members who thrive working from our favorite places around the world, with teammates spanning the USA, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond!
We’re searching for passionate individuals eager to contribute to Alpaca’s rapid growth. If you align with our core values—Stay Curious, Have Empathy, and Be Accountable—and are ready to make a significant impact, we encourage you to apply.
About the Role
We’re looking for a Technical Content Marketing Manager, Trading API to help grow awareness, adoption, and engagement for Alpaca’s Trading API. This role is ideal for someone who can create compelling, accurate content for a technical audience while keeping the voice accessible to retail developers, algo traders, and builders in fintech. This person will sit at the intersection of content marketing, product storytelling, and technical education.
This role is for someone who enjoys getting into the details of APIs, trading workflows, and technical product features, turning that complexity into content that helps users understand the product, adopt new features, and deepen their engagement with Alpaca. You should be comfortable translating technical concepts into clear, engaging narratives that resonate with developers and self-directed traders.
What You’ll Do
- Own technical content strategy for Alpaca’s Trading API and related products, driving awareness and adoption
- Write and edit educational and product-driven content such as tutorials, explainers, launch posts, feature spotlights, onboarding materials, case studies, newsletters, and technical thought leadership for algorithmic trading across stocks, options, and crypto
- Identify content opportunities based on user needs, product priorities, and growth goals
- Collaborate with product, engineering, and other internal leaders to turn technical updates into clear user-facing content
- Translate complex concepts in trading infrastructure, market mechanics, and algorithmic strategy design into clear, technically accurate content for developers, retail traders, and algorithmic traders
- Support go-to-market (GTM) efforts with launch messaging, website copy, and supporting content assets
- Help improve discoverability and adoption through SEO, content refreshes, and audience-focused distribution
- Ensure technical content is accurate, relevant, and aligned with Alpaca’s brand and product positioning
What We’re Looking For
- 3–5 years of experience in content marketing, content strategy, editorial, or a related role
- Strong writing and editing skills with the ability to simplify technical or complex topics
- Experience creating content for software, APIs, fintech, or other technical products
- Ability to work cross-functionally with product, engineering, and marketing stakeholders
- Comfortable operating in a fast-paced environment with a high degree of ownership
- Strong judgment around audience, tone, and message clarity
Nice to Have
- Experience with algorithmic trading, developer tools, or technical products
- Hands-on coding experience or comfort reading code examples
- Experience with GitHub and Python
- Knowledge of trading strategies, retail trading workflows, or market structure
- Based in North America
How We Take Care of You:
- Competitive Salary & Stock Options
- Health Benefits
- New Hire Home-Office Setup: One-time USD $500
- Monthly Stipend: USD $150 per month via a Brex Card
Alpaca is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.
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