Job Description
AppFollow helps the world’s top mobile and gaming teams manage app reputation at scale — from tracking user feedback to optimizing app store presence and automating workflows. Trusted by Adobe, Rovio, Scopely, and Disney, we’re a B2B SaaS platform serving SMB to enterprise clients worldwide. Remote-first, Europe-based.
Role Overview
- We’re looking for a Growth Marketing Manager to drive lead generation and revenue growth across key segments. Reporting to the CEO, you’ll work closely with Sales and Growth Product teams to turn marketing into a measurable pipeline.
- You’ll collaborate with a Marketing Manager, designer, and freelance contributors (content writer, SEO specialist). This is a high-impact IC role with potential to grow into a marketing leadership position.
Key Responsibilities
- SEO & GEO strategy to grow organic traffic and discoverability
- Content production and distribution across channels
- Landing page optimization and A/B testing
- Lead generation from events and webinars
- Paid acquisition where ROI can be demonstrated
- Segment-specific go-to-market motions
KPIs
- Primary: Number of experiments, account score growth & qualified leads for Sales
- Secondary: Organic traffic, funnel conversion rates
Experience
- 3+ years in growth/demand gen in B2B SaaS (required)
- Mobile app or gaming industry experience (strong plus)
- Product marketing experience (strong plus)
- Remote startup experience, European time zone
Tools (must-have)
- Amplitude, Ahrefs, Google Search Console
- Google Sheets (with Apps Script)
- Asana, Slack, Intercom
Skills
- Growth mindset
- Data-driven, strong analytical and reporting skills
- AI-proficient for content, research, and automation
- A/B testing and CRO experience
Languages
- Fluent English (required)
- Russian, Spanish, Portuguese, or German (preferred)
What We Offer
- Remote position, anywhere in Europe (hubs in Finland, Serbia, Spain, Georgia)
- Global team across Europe, UK, US, and Brazil
- Conference participation in app, gaming, and product marketing events
Benefits & Perks
- Equity options after probation
- Quarterly performance bonuses
- Annual team meetups and company all-hands offsite
- Monthly coworking budget
- Internal hackathons 2–3x per year
- Equipment support (laptop, home office)
Growth
- Direct CEO reporting and executive exposure
- Cross-functional work with Product, Sales, and Customer Success
- Measurable impact on company growth
Hiring Timeline
- February: Accepting applications
- March, weeks 1–2: First-round interviews
- March, weeks 3–4: Panel interviews
- By April 1: Final offer
- Timeline may shift depending on candidate volume and quality
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
